Arfa Jamshad
(Mentors)
Self employed
Gothenburg
Summary of Career
1. Media Relations & Outreach: Assist in building and maintaining relationships with journalists, influencers, and media outlets. Support media outreach efforts by drafting and distributing press releases, media kits, and other communication materials.
2. Content Creation & Design: Design visually compelling assets for press releases, newsletters, brochures, and social media platforms. Create engaging multimedia content such as infographics, social media graphics, and digital ads to support PR campaigns. Develop visual content that aligns with branding guidelines and PR messaging.
3. Manage, schedule, and track social media posts while ensuring alignment with both visual design and PR strategies. Design eye-catching social media posts, banners, and ads to boost engagement and promote brand messaging.
4. Assist in the organization and logistics of press events, product launches, and media briefings. Create event collateral (invitations, banners, signage, etc.) and other design elements to enhance event branding and visibility.
5. Track media coverage and assist in compiling reports on campaign effectiveness and reach. Analyze PR efforts and create visual reports, charts, and graphics to present data in an engaging way.
6. Provide logistical and administrative support to the PR and design teams, such as scheduling meetings, managing databases, and organizing assets. Help maintain an organized library of digital assets for quick access and future use.
7. Incorporate feedback from PR team members, stakeholders, and clients into design revisions. Ensure all PR materials and designs are finalized with attention to detail before distribution.
8. Assist in creating internal communication materials (newsletters, presentations, internal memos) that align with company goals and PR efforts.
9. Support PR campaigns by editing photos, videos, and other visual content to ensure high-quality, polished assets for media use.
10. Design and distribute materials for internal team updates and announcements to foster engagement within the company.
Master 15 August 2023
Lunds University | Helsingborg, Sweden Masters: Service Management Specialisation: Culture and Creativity ManagementBachelor 28 May 2015
Kinnaird College for Women | Lahore, Pakistan Bachelor of Arts (Hons): Media Studies Course Content: Development Communication, Online Journalism, Media Management and Marketing, Advertising Theory and PracticeIntermediate 28 May 2013
Kinnaird College for Women | Lahore, Pakistan Intermediate: English Literature, Mathematics, EconomicsMatric 28 May 2011
Divisional Public School | Lahore, Pakistan Matriculation: English, Physics, Chemistry, Biology