Experience as Trade Marketing Manager | Operations Manager

• Employer

  Free Lights Marketing

• From

  01 February 2017

• To

  31 October 2019

• Detail

  - Ensuring brand visibility, along with strong brand team to be in market
  - Identifying Branding spaces, negotiating and finalizing branding elements with retailers
  - Ensuring branding and other activation implementations are properly executed, by communicating with all relevant retailer and external agency staff, for permissions, timings, etc.
  - Focusing on driving the sales growth and brand awareness
  - Planning and deployment of Field marketing and Sales Team
  - Increasing productivity of the team by streamlining daily operations & implementing process that will increase efficiency
  - Collaborate with proper stakeholders to produce reports and comparisons in the market
  - Meeting all client needs and deliverable according to proposed timelines
  - Analyzing client data to provide customer relationship management
  - Supporting team in terms of tracking of assigned tasks in all possible ways
  - Managing project of Team Reporting Application & Web Portal, while liaising with all stake holders and development team
  - Managing Profit/Loss of the assigned account
  - Providing insights based on team performance, field and market visits upon observations and suggestions. Assist in helping finding gaps in market and better ROI of all assets
  - Analyzing the shortcomings in the performance and process. Working on improving it and deliver training to the staff
  - Handled multiple campaigns for GITEX shoppers, Dubai Shopping Festival, Dubai Summer Surprises, and Retailer specific calendar events
  Key Contacts:
  Internal:
  - Agency CEO and Partner, HR Manager, Office staff, Field staff, Training manager, Country Sales Manager, Country Marketing Manager, Distributor
  External:
  - Distributor Partners, Trade Marketing Partner, PR Agency, Third party agencies for various projects (Training Portal, Branding, events, etc.), All major UAE Retailers (Buyers, Sales Managers, Marketing Managers), Retail Store Managers and staff
  
  - Buyers, Marketing team of Power Retailers for Jumbo, Jackys, Sharaf DG, Emax, Dubai Duty Free (DDF)

Experience as Business Development Manager

• Employer

  stambroz Events

• From

  05 April 2016

• To

  01 April 2017

• Detail

  - Startup of a team with focus towards Events & Productions
  - Market study, client servicing, team co-ordination
  - Business development by corresponding with various agencies and direct clients
  - Ensuring staff are gathered and interviewed on time, as required by the client
  - Managing staff for each project, ensuring they are on track with the assigned tasks and targets
  - Constant reporting and communication with the client to ensure being on the same page
  - Ensuring quotations, invoices, and other important documents are timely sent
  - Following up on all accounts receivable
  
  Key Contacts:
  Internal:
  - CEO, Production Manager
  External:
  - HR documentations agency, Office Administration, External agencies and suppliers for Temporary staff, Production and Equipment, Freelance Recruiters

Experience as Retail Manager | Trade Marketing Manager

• Employer

  HTC Middle East

• From

  01 September 2014

• To

  04 April 2016

• Detail

  - Increasing Brand awareness and Retail positioning
  - Planning, initiating and execution of quarterly / annual plans to increase the market share
  - Working on quarterly, monthly forecasts along with the Sales Manager, and assign sales targets for each retailer
  - End to end process involvement of retail activations, roadshows and retailer based activities, etc.
  - Develop and execute merchandising solutions, POS materials as appropriate in order to cater for the needs of the markets and in store sell out plans
  - Constant communication with the supplier agencies, retailer staff, and internal team to ensure executions are implemented as planned. Any challenges faced during the process, were dealt immediately
  - Go To Market (GTM) plans for focus and new launch products, aligned and approved with Sales & Marketing Manager
  - Managing and coordinating on HTC Brand guidelines with distributor, partners and agencies
  - Coordinate, implement and deliver internal and external product customer support training and education
  - Assist in the development of reference content (Cheat sheets, Key selling points for the flagship and other focus products, etc.)
  - Communicating regularly to deal with Buyers, Marketing Managers, Store Managers and Regional Managers of major Power Retailers
  - Ensuring offers, gift vouchers, bundles are implemented on time to maximize sales
  - Identifying short and long term growth opportunities
  - Maintaining tight budget control over Retail spends
  - Keeping up to date with market trends and competitor activities
  - Being a point of contact to retailers/partners and trying to resolve any issues that comes up
  - Liaising with the marketing team about campaigns
  - Collecting and communicating customer requirements to necessary departments
  - Providing technical support to partners, as and when required
  - Monitoring the effectiveness of any marketing campaigns
  - Ensuring the availability of selling stock at all locations, at all times
  - Coordinating the communication of product changes, price changes, etc.
  Key Contacts:
  Internal:
  - Regional Director, Regional Sales Manager, Regional Marketing Manager, HTC MEA Office team, Field Team and Sales Promoters
  External:
  - Distributor Partners, Trade Marketing Partner, PR Agency, Third party agencies for various projects (Training Portal, Branding, events, etc.), All major UAE Retailers (Buyers, Sales Managers, Marketing Managers), Retail Store Managers and staff
  
  - Retailers dealt with: Jumbo, Jackys, Sharaf DG, Emax, Dubai Duty Free (DDF), Carrefour, Lulu

Experience as Brand Operations Executive | Data Analyst

• Employer

  Free Lights Marketing

• From

  01 February 2011

• To

  01 September 2014

• Detail

  - Collecting Retail Data, Inputting & managing system data accuracy
  - Follow-up, receive and extract data from retailers reports on a weekly and monthly basis to generate internal reports
  - Creating weekly, monthly analysis reports on sales and stocks
  - Suggesting and creating different formats / templates for reports, and ad-hoc reports, to increase productivity and decrease work-load at the same time
  - Aligning and distributing assets to partners, distributors, operators and agencies
  - Timely rotational check of HTC brand execution and make sure that print materials are properly placed in retail stores
  - Preparing Android demo devices for retail displays and promotional road shows
  - Briefing of new employees on the reporting process and setting up their devices for use
  - Train the users (Sales staff, BAs and other staff) on the usage of the system
  - Managing Promoters and Merchandisers along with the rest of the team, on need basis
  - Planning and implementation of Marketing campaigns by HTC over the UAE Market
  - Reporting directly to the Business Development Manager for improving and polishing my skills and personality, personally and professionally
  - Management of IT Resources and Infrastructure in FLM Dubai office
  
  Key Contacts:
  Internal:
  - Regional Sales Manager, Regional Marketing Manager, Country Retail Manager, HTC MEA Office team, Field Team & Retail Supervisors, Sales Promoters, Trade Marketing Agency Management
  External:
  - Distributor Partners, PR Agency, Third party agencies for various projects (Branding, events, etc.), All major UAE Retailers (Buyers, Sales Managers, Marketing Managers), Retail Store Managers and staff

Experience as Customer Service Representative / Administrative Assistant

• Employer

  Mediplus Diagnostics Centre

• From

  01 February 2007

• To

  01 February 2017

• Detail

  - Handling customer queries and looking after their needs
  - Problem solving and providing detailed information on several products
  - Conveying in a reassuring manner step by step instructions to resolve issues
  - Responsible for handing over correct reports to customers
  - Making sure the customers gets the best services we provide
  - Handling the daily cash
  - Assisting in the training of new customer service representatives