Experience as Market Development Officer

• Employer

• From

  25 January 2010

• To

  30 April 2015

• Detail

  • Product availability, Sales forecasting and achieving sales targets.
  • Coordinating for proper merchandising of products, promotion execution, market development and cultivating relationships with existing & potential distributors/ dealers/retailers.
  • On Job Training of SMOs.
  • Supervising proper maintenance, placement, display, and usage of chilling equipment in the market
  • Tracking & timely settlement of Trade Discounts.
  • Compiling & Monitoring Key Business Indicators (KBIs) such as distributors stocks (inventory), daily sales, stock return rate, outlet conversion rate(converted & lost with impact) etc. on regular basis.
  • Conducting retail audit and update outlet data regularly.
  

Experience as Sales Development Executive

• Employer

• From

  01 May 2015

• To

  10 February 2017

• Detail

  • To ensure Secondary pack wise volume and NSR targets are met and suggest new ways to generate more sales. Provide accurate secondary Sales forecast of his area.
  • To ensure new outlets are created and retained as per target and area potential.
  • To analyze SFE KPIs and suggest ways to improve them. To ensure that all data in the sales information systems pertaining to his/her area is cleansed, validated and updated on a regular basis.
  • To ensure Daily In-Outlet Execution is carried out by his team as per PicOS & RED criteria; ensure proper execution of all marketing initiatives in his area.
  • To monitor and report competitor activity in assigned area and suggest ways to counter them.
  • Supervise/ensure the proper injection and optimal utilization of Company’s Assets in the market i.e. Coolers, Glass, Shell, Signage, Outlet Activation material etc.
  • Maintain customer collaboration and relationship with all the customers in his/her area to ensure that they remain loyal. To ensure proper handling of all customer complaints in a timely manner as per company guidelines. Maintain an updated fact sheet on every customer. He is also responsible for tracking & timely settlement of market accounts (Glass, Accounts Receivable, Discounts, and DME etc.)
  • Responsible for Advance ordering, settle receivables, stock management
  • Responsible for training and developing Pre-sellers and Delivery teams.
  

Experience as Sales Manager

• Employer

• From

  20 February 2017

• To

  31 October 2017

• Detail

  Manage sales of the company’s products and services in within a defined geographic area. Ensures consistent, profitable growth in sales revenues through positive planning, deployment and management of sales personnel. Identifies objectives, strategies and action plans to improve short-term and long-term sales and earnings.
  
  CORE FUNCTIONS:
  
  • Collaborate with Regional Sales manager in establishing and recommending the most realistic sales goals for sales team.
  • Manage an assigned geographic sales area or product line to maximize sales revenue.
  • Establish and manage effective programs to compensate, coach, appraise and train sales personnel.
  
  DETAILS OF FUNCTION:
  
  • Perform sales activities on all major accounts and negotiates sales price and discounts in consultation with Regional Sales manager.
  • Collaborate with Regional Sales manager to develop sales strategies to improve market share in all product lines.
  • Manage & monitor sales personnel performance and motivate them to achieve sales objectives.
  • Accurately forecasts annual, quarterly and monthly sales targets.
  • Develop specific plans to ensure revenue growth in all company’s products.
  • Coordinate proper company resources to ensure efficient and stable sales results.
  • Follow all sales policies, practices and procedures.
  • Assist sales personnel in establishing personal contact and rapport with top echelon decisions makers.
  • Interpret short and long-term effects on sales strategies in operating profit.
  • Hold regular meeting with sales staff.
  • Recruiting and training sales staff.
  • Allocating areas to sales staff.
  • Keeping up to date with products and competitors.
  

Experience as Unit Manager

• Employer

• From

  01 November 2017

• To

  05 June 2018

• Detail

  Manage sales of the company’s products and services in within a defined geographic area. Ensures consistent, profitable growth in sales revenues through positive planning, deployment and management of sales personnel. Identifies objectives, strategies and action plans to improve short-term and long-term sales and earnings.
  
  CORE FUNCTIONS:
  
  • Collaborate with Regional Sales manager in establishing and recommending the most realistic sales goals for sales team.
  • Manage an assigned geographic sales area or product line to maximize sales revenue.
  • Establish and manage effective programs to compensate, coach, appraise and train sales personnel.
  
  DETAILS OF FUNCTION:
  
  • Training & development sessions for MDEs, PSRs & DSF at workplace.
  • Implementation Primary & Secondary Sales Target achievement.
  • NSR achievement of Targets on monthly & Yearly basis.
  • To analyse KPIs & suggest ways to improve it through teams.
  • Ensure team performance in market as well as in outlet basis.
  • To monitor & report competitor activity in assigned area & suggest ways to counter them.
  • Supervise the proper injection & optimal use of company’s assets in the market.
  • Conduct of new systems at distribution level & provide training.