Summary of Career
1. Led cross-functional teams of 20–120+ staff, fostering high-performance culture through coaching, performance management, and talent development.
2. Directed P&L accountability, driving 134% revenue growth and PHP 45M+ in cumulative sales by implementing data-driven sales strategies and budget controls.
3. Achieved national sales recognition (Top 5 Sales Manager) by setting stretch targets, monitoring KPIs, and executing incentive programs to exceed objectives by 115%.
4. Oversaw multi-location operations across 30+ branches, standardizing processes, optimizing resource allocation, and ensuring compliance with corporate policies.
5. Spearheaded market expansion, opening five new branches and entering untapped territories through market analysis, stakeholder engagement, and partner negotiations.
6. Designed and executed channel development plans, establishing distributor networks and strategic partnerships to accelerate market penetration and ROI.
7. Enhanced customer engagement, boosting client base by 67% (60K → 100K) within 12 months via loyalty initiatives, customer journey mapping, and service quality improvements.
8. Streamlined operational processes, leading cost-reduction initiatives, inventory optimization, and continuous improvement programs that elevated productivity and margin performance.
9. Developed and delivered training curricula, equipping teams with sales techniques, product knowledge, and compliance standards to drive consistency and service excellence.
10. Leveraged cross-industry expertise in telecommunications, retail, distribution, and financial services, underpinned by an Accountancy degree, to inform strategic decision-making and risk management.
Experience as Regional Channel Manager
CONVERGE ICT SOLUTIONS INC.
01 May 2024
To date
Operational Leadership: Direct multi-regional operations across North & Central Luzon, managing prepaid fiber internet sales through 30+ channel partners and distributor networks.
Key Achievements:
• Sales Excellence: Exceeded annual targets by 34% (PHP 8.7M vs PHP 6.5M target)
• Market Expansion: Grew subscriber base from 60,000 to 100,000 customers (67% increase)
• Channel Development: Onboarded and activated new distributor channels with immediate positive ROI
• Team Leadership: Managed cross-functional teams ensuring consistent performance across all territories
Experience as Consumer Development Manager / Territory Manager / Branch Manager
SMART COMMUNICATIONS INC.
01 August 2006
30 April 2024
Progressive Leadership: Advanced through multiple management roles demonstrating consistent performance excellence in sales, operations, and team leadership across diverse territories.
Major Accomplishments:
• Multi-Territory Management: Successfully managed operations spanning Bulacan, Zambales, Bataan, Tarlac with consistent target achievement
• Retail Operations: Led comprehensive retail strategy including store operations, inventory management, and customer service excellence
• Team Development: Built and coached distributor sales teams across Region 1, 2, 3, and CAR
• Marketing Innovation: Executed national and local marketing campaigns resulting in increased market share and brand visibility
• Operational Excellence: Implemented training programs and performance management systems improving overall productivity
• Revenue Growth: Consistently achieved and exceeded sales targets through strategic planning and execution
Experience as Territory Manager / Sales Manager / Branch Supervisor
DIGITEL TELECOMMUNICATIONS PHILS., INC.
01 October 2001
31 May 2006
Sales & Operations Excellence: Led multi-provincial operations with focus on retail management, branch operations, and team leadership achieving national recognition for performance excellence.
Key Accomplishments:
• National Recognition: Ranked Top 5 Sales Manager nationwide with 115% revenue achievement
• Revenue Generation: Delivered PHP 25M incremental revenue through strategic sales initiatives
• Operations Management: Successfully managed branch operations including staff scheduling, inventory control, and customer service
• Team Building: Recruited, trained, and managed sales teams launching successful retail distribution model
• Market Development: Expanded market presence across multiple provinces in North and Central Luzon
• Customer Excellence: Maintained high customer satisfaction scores while achieving aggressive sales targets
Experience as Area Manager
LOYOLA PLANS INC.
01 September 1997
30 June 2021
Multi-Branch Leadership: Managed 10 branch offices across North Luzon region, supervising 20+ Branch Managers and 100+ sales representatives in pre-need/insurance operations.
Notable Achievements:
• Branch Operations: Achieved top ranking for cash inflows across multiple consecutive months
• Team Management: Led 120+ staff members across multiple locations with focus on performance excellence
• Operational Innovation: Implemented Business Center Operations model reducing costs and improving efficiency
• Revenue Leadership: Consistently ranked among top revenue-generating areas nationally
Experience as Branch Supervisor / Agent Coordinator
TELECOMS DISTRIBUTORS SPECIALISTS, INC.
01 November 1992
31 August 1997
Foundation Excellence: Started career in telecommunications retail sector, progressing from Agent Coordinator to Branch Supervisor while establishing successful retail operations and agent networks.
Career Foundation:
• Retail Expansion: Responsible for opening 5 new sales branches across strategic North Luzon locations
• Team Leadership: Coordinated and managed agent networks and branch operations
• Performance Excellence: Named "Employee of the Year" for outstanding sales and operational performance
• Customer Service: Established high standards for customer service and satisfaction in retail environment
Bachelor 31 March 1992
Bachelor of Science in Accountancy Saint Louis University, Baguio City, PhilippinesTAXATION TRAINING