Assistant Brand Manager
Pharmevo
07 December 2011 —
31 January 2014
Managed portfolio of 6 pharmaceutical brands
Develop marketing plans, product launches for 4 products
Identifying potential target markets & rout to market
Pricing and placement strategy for brands
Brand wise budgets allocation, sales forecast and P&L
Planning /Execution of promotional activities, coordination with sales teams
Coordination with ad agencies, product packaging & promo material design
Frequent market visits across Pakistan and gather market intelligence
Campaigns:
Telsarta: “Performs when needed most” campaign.
Re-positioning of "FASTESO": "Small Tablet, Big Advantage"
Idea generation, execution for events including “Fast-Idea” & “Fast-Prep”