Ahmed Raza
Marketing Communications
Dubai
Summary of Career
1. Media Analysis & Segmentation
2. Trade Marketing Management
3. Digital & Social Media Marketing
4. Agencies & Vendor Management
5. Contract Negotiation
6. Campaign Management
7. Merchandising Management
8. Media Research
9. CRM, Customer Services & Loyalty
10. Creative Thinking & Team Building & Leadership Skills with Communication Skills
a) Organized the International Property Show in Dubai at Pakistan Pavilion with Daily Nawa-e-Waqt & The Nation Group in April 2017 b) Organized the Press Conference in Dubai world Trade Centre of Aspire International Investment LLC with Midas Communications (Pvt) Ltd Nov in 2016 c) Organized the International Property Show in Dubai at Pakistan pavilion with Daily Express Group Sep in 2016 d) Received the Award of Best Director Media from Daily Ausaf Newspapers in Dec 2015 e) Received the Award of Best Manager Media from Daily Pakistan Newspapers in Aug 2014
Experience as Manager Operations & Communications
15 January 2001
29 December 2005
My responsibilities were:
Responsible for liaising with clients, exploring new clients to place ad and promotion in newspaper
My major responsibility was to select and buy media space or time as well as to develop the campaign and research how it will be most effective for the client. Also to find a combination of media that will enable the marketer to communicate the message in the most effective manner possible at the minimum cost.
Develop and execute sound, well thought out media plans, Press Release, PR Event Management, Red Carpet based on client marketing direction
Presenting proposals, with media and cost schedules to clients.
Formulating relationship marketing strategy & sales related activities
Liaise and follow up with strategic partners for joint promotion activities
Presenting proposals, with media and cost schedules to clients
Liable for coordinating both internal and external meetings, maintaing calendars, filing and organize critical documents
Create good relations with employees and to supervise office maintenance
Assisting in coordination, organize meetings, creating good liaison with employees, maintain employee’s profile and help to solve their issues
Filing and updating the organization’s critical documents, and help in office maintenance.
Experience as Manager Operations & Communications
15 January 2001
29 December 2005
My responsibilities were:
Responsible for liaising with clients, exploring new clients to place ad and promotion in newspaper
My major responsibility was to select and buy media space or time as well as to develop the campaign and research how it will be most effective for the client. Also to find a combination of media that will enable the marketer to communicate the message in the most effective manner possible at the minimum cost.
Develop and execute sound, well thought out media plans, Press Release, PR Event Management, Red Carpet based on client marketing direction
Presenting proposals, with media and cost schedules to clients.
Formulating relationship marketing strategy & sales related activities
Liaise and follow up with strategic partners for joint promotion activities
Presenting proposals, with media and cost schedules to clients
Liable for coordinating both internal and external meetings, maintaing calendars, filing and organize critical documents
Create good relations with employees and to supervise office maintenance
Assisting in coordination, organize meetings, creating good liaison with employees, maintain employee’s profile and help to solve their issues
Filing and updating the organization’s critical documents, and help in office maintenance.
Experience as Manager Media operations at Synchronize Media
01 April 2005
30 June 2008
My responsibilities were:
My major responsibility was to select and buy media space or time as well as to develop the campaign and research how it will be most effective for the client. Also to find a combination of media that will enable the marketer to communicate the message in the most effective manner possible at the minimum cost.
I have executed print and electronic media plan for Wateen Lunch, Warid Zahi, Warid Awaz, Bank Alfalah Milkiyat Finance, Bank Alfalah Islamic Banking, Bank Alfalah 10th Anniversary, Warid Independence Day, Lunch campaign of Al–Gurair Giga Group Pakistan, Dawn bread and many others.
Also worked as a Senior Marketing Executive for Synergizer Publications & Chatni Product a part of Synergy Advertising Group Company. My duties included, meeting with new clients to develop PR and introduce the magazine into corporate and public sectors as well as convince them to utilize the magazine for advertising space.
Experience as Media & Business Development Manager
20 August 2008
30 December 2009
My responsibilities are:
Develop and execute sound, well thought out media plans ,Press Release , PR Event Management, Red Carpet based on client marketing direction
Identifying target audiences and analyzing their characteristics, behavior and media habits
Presenting proposals, with media and cost schedules to clients
Foster a good working relationship with buying, interactive and retail departments to facilitate flawless execution of plans.
I have executed print and electronic media plan for Star Marketing (All Projects) Chawala Industries, Prime Aluminum, Parwaz Fan Industries, Al-Sheikh Fan Industries, Hair Club, Farzana Cosmetic, Arooshi Fabrics, Season Canola Oil, D.G. Khan Cement, Laser Praxis, PWD and many more.
Handling all Government Client.
Generate their Invoices & Recovery.
Experience as G.M Media and Admin Incharge
10 February 2015
01 January 2012
My responsibilities are:
Develop and execute sound, well thought out media plans, Press Release, PR Event Management, Red Carpet based on client marketing direction
Identifying target audiences and analyzing their characteristics, behavior and media habits
Presenting proposals, with media and cost schedules to clients
Foster a good working relationship with buying, interactive and retail departments to facilitate flawless execution of plans.
I have executed print and electronic media plan for MCB, Askari Commercial Bank, Bank of Khyber, Professional Institute of Pakistan (PIP), Skill Development Council (SDC), Career Information Network (CIN), Hertz, HRS Global, Ramdan Inn, Allied Commercial Bank, Mobil Askari, Lakson Tobacco, Tech Corp, Suhail & Fawad Fashion, Askari Cement, Ask Development, Askari general Insurance, Barclays Bank, Shama Banaspati, Olitalia, Fr Cable, St.Agens College Uk and many more.
Generate their Invoices & Recovery.
Experience as GM Media & Operations
10 January 2012
01 January 2017
My responsibilities are:
Develop and execute sound, well thought out media plans, Press Release, PR Event Management, Red Carpet based on client marketing direction.
Identifying target audiences and analyzing their characteristics, behavior and media habits.
Presenting proposals, with media and cost schedules to clients.
Foster a good working relationship with buying, interactive and retail departments to facilitate flawless execution of plans. I have executed print and electronic media plan for PTCL, Pakistan International Airlines, Ericsson, OGDCL, National Bank of Pakistan, PEPCO, Orient Petroleum, Saudi-Pak Group, Small and Medium Enterprises Bank, Zarai Taraqiati Bank Limited, NADRA, Ministry of Information and Broadcasting Election Commission of Pakistan, Ministry of Health, National AIDS Control Program (Behavior Change Communications), NWFP AIDS Control Program (Behavior Change Communications), Azad Kashmir AIDS Control Program, Federal Board of Revenue (FBR), Board of Investment, Privatization Commission, Ministry of Livestock & Dairy Development, NDMA, National Highways and Motorway Police, Pakistan Post, Central Directorate of National Savings, Professional Institute of Pakistan (PIP), Skill Development Council (SDC), Career Information Network (CIN), Shama Banaspati, Olitalia, Fr Cable, St.Agens College Uk, The Vitamin Company, Fast Management Consultant , Canal View Housing Society , Kasur Garden , Taj Garden, Gujranwala Housing Scheme, BOP, Fast Marketing Consultant, Saudi Pak Bank, Seremco Group , Savoey Hotel, Sandi Sudha, GTZ, Pakistan Engineering Congress, Beverage Pakistan and many more.
Generate their Invoices & Recovery.
Experience as Director Media & Operations HR
01 March 2017
31 December 2019
My responsibilities are:
Develop and execute sound, well thought out media plans, Press Release, PR Event Management, Red Carpet based on client marketing direction.
Identifying target audiences and analyzing their characteristics, behavior and media habits.
Presenting proposals, with media and cost schedules to clients.
Ensuring financial targets and other agreed targets are met in all departments.
Reviewing working practices to ascertain if it is successful and if not, devise an alternative.
Making sure safety regulations are followed.
Keeping employees motivated and organizing appropriate training.
Ensuring the business operates within the company's mission statement.
Investigating customer satisfaction and reporting any issues.
Working with department heads and senior management to get the best performance from staff.
Driving the business to increase profits.
Working with legal departments on any matters that occur.
Reviewing and approving equipment needs.
Bank Reconciliation and Ledger balanced.
Matric 20 August 1992
ScienceIntermediate 17 August 1994
Pre- EngineeringBachelor 31 December 1997
BBA ( Finance & Mass Communication)Master 30 December 2000
MBA ( Mass Communication , Finance, HR)