Fareidun Hussain Hashmi
Sales Manager
Dubai
Summary of Career
1. Seasoned and versatile Sales Manager with an impressive experience of 16+ years in Sales of Capital Machinery (Construction, Material Handling, Port & Earthmoving) in Middle East.
2. High-energy achiever; bottom-line-oriented. Excel at penetrating key accounts and increasing revenues through solution selling
3. Spearhead product plans, marketing strategies and product positioning for targeted marketplace
4. Well-rounded, multilingual, culturally aware professional with a unique ability to relate to diverse populations with various backgrounds
5. Committed to improving life quality on the individual and social level.
6. Responsible for supporting Sales and Business Development of Kalmar Terminal Trucks & Container Handling Equipment in IMEA Region (India, Middle East & Africa). Responsible for driving sales directly with customers (B2C) and through dealers (B2B).
7. Analyzing all requirements of individual market areas and recommending strategies to increase revenue & profitability and analyzing all market trends and ensuring optimal level of customer satisfaction to maintain profitability of organization and recommend strategies to improve profits.
8. Evaluates, oversee and manage numerous highly complex strategic projects, tenders, proposals and initiatives ensuring they stay within the timelines agreed.
9. Skillfully conceptualizing and implementing marketing plans with focus on effectiveness through marketing and execution excellence and other promotional activities.
10. Ensuring successful accomplishment of set business targets in the face of growing competition. Proven ability to bring out USPs of all products and services to achieve higher sales realization value.
? Recognized as a key contributor in achieving the 100% sales targets for the year 2018. ? Took the initiative of identifying 3 emerging markets and contributed in the company’s expansion across the industry. ? Demonstrated professional brilliance in increasing the Sales in emerging markets (from 0 to 50%). ? Played a vital role in Training & Development – trained Sales support staff members from different IMEA regions on Port Equipment. ? Articulated strategy for retaining the company’s top 5 clients in the wake of strict competition – retained them by delivering excellent solutions.
Experience as Sales Engineer
Boodai Trading Company
01 January 2005
01 November 2007
Handled sales of TCM Forklifts, TEREX – P&H Rough Terrain Cranes, MANITOU Rough Terrain Forklifts, AIRMAN Diesel Compressors, QUINCY Compressors
Experience as Sales Engineer
Galadari Trucks & heavy Equipment Co. Ltd (LLC)
01 November 2007
25 April 2011
? Successfully handled sales for KOMATSU, JCB, BOMAG and LINK BELT range of Construction & Material Handling equipment in the assigned territories of Dubai and Northern Emirates (Quarries & Crushers)
? Contributed towards increasing the market share of Komatsu machinery by 20% in four Years including Diesel Forklifts.
? Responsible for increasing sales, exceeded targeted goals, developed profitable & productive business relationships and built an extensive client base with distinction of accomplishing multi-fold revenue increase.
? Maintained active interaction with existing clients to rebuild confidence ensuring prolonged retention. Explored new business opportunities through systematic prospecting to generate business enquiries.
? Responsible for driving entire product management operations with final accountability to realize revenue and profitability objectives; rolled out innovative strategies to capture and retained a respectable market share in competitive business scenario.
? Achieved primary sales targets on a monthly, quarterly and annual basis and also achieving collection targets on monthly, quarterly & annual basis.
Experience as Sales Manager
Kalmar Middle East
19 February 2012
27 August 2019
? Responsible for supporting Sales and Business Development of Kalmar Terminal Trucks & Container Handling Equipment in IMEA Region (India, Middle East & Africa). Responsible for driving sales directly with customers (B2C) and through dealers (B2B).
? Analyzing all requirements of individual market areas and recommending strategies to increase revenue & profitability and analyzing all market trends and ensuring optimal level of customer satisfaction to maintain profitability of organization and recommend strategies to improve profits.
? Developing and implementing various sales programs to facilitate sales and retaining customers and executing various market strategies to reach all budget objectives and provide support to all teams and ensure compliance to all customer standards.
? Evaluates, oversee and manage numerous highly complex strategic projects, tenders, proposals and initiatives ensuring they stay within the timelines agreed.
? Act as liaison between customer and engineers. Identify specs to customize product; test in the field; and report design change needs and ideas to engineering department.
? Performing financial analysis of all products and forecast all sales requirements and preparing reports for all competitor sales activities.
? Skillfully conceptualizing and implementing marketing plans with focus on effectiveness through marketing and execution excellence and other promotional activities.
? Ensuring successful accomplishment of set business targets in the face of growing competition. Proven ability to bring out USPs of all products and services to achieve higher sales realization value.
Master 01 August 2002
Post Graduate Diploma in Business Administration - MarketingBachelor 20 August 1998
Bachelor of Engineering - Mechanical