Muhammad Faheem
Pharmaceutical Marketing
Dubai
Summary of Career
1. Leading a pharma sales team of 80 representatives and 12 front line managers across the country.
2. Develop & design sales strategies and set national and individual sales targets.
3. Monitor sales team’s performance and motivate them to achieve their assigned targets.
4. Analyze sales figures and provide insight for improvement.
5. Design & develop growth strategies on the basis of customer feedback and market research .
6. Establish, maintain and expand customer base to increase sales.
7. Addition of the new products in the portfolio to grab business opportunities.
8. Supervise and manage brand management.
9. Supervise budget allocation for conducting various branding activities.
10. Personally manage a pool of KOLs, CME participation and sponsorships.
Experience as Business Manager
Focus & Rulz Pharmaceuticals (Pvt) Ltd. Islamabad - Pakistan
24 March 2015
18 November 2019
Business Manager: (Head Office Based)
Joined company as Product Manager on March 24, 2015 and promoted to the level of Business Manager on 23rd April 2019 with responsibility to manage and lead the team of 80 SPOs and 12 first line managers across Pakistan in Pharma Division.
Responsibilities as Business Manager:
• Set business goals and objectives according to company's needs.
• Create business plans and develop business strategies to achieve the business goals.
• Collect, research, track and analyze relevant business data.
• Write and present reports with findings and insights.
• Supervise field force and provide insight to improve efficiency.
• Weighing team’s performance against company’s monthly, quarterly, and yearly sales objectives.
• Serve as a face of the company when attending business events and conferences.
Additional Responsibilities:
• Coordinate and manage promotional material requirements of the local franchisers, Toll Parties and export parties of Afghanistan, Africa & Eastern Europe. Also responsible for Govt. Institutional Business.
Core Duties Performed as Product Manager:
• Worked in two operational areas Pharmaceutical, Herbal & Consumer care.
• Coordinated the “New Product Development Project” with activities such as market research, market analysis, competitor’s analysis and product pack designing & development.
• Planned and initiated the possible new addition of products in existing portfolio.
• Was responsible for designing & execution of BTL activities for consumer products.
• Performed and arranged product demonstrations for customers.
• Planned and executed promotional activities to register brand’s identity.
• Developed visual aids, gimmicks and tailored services to create good image of brand & company.
• Prepared and delivered customized trainings to field force.
Significant Accomplishments:
• Successfully launched “Focus & Rulz Healthcare” with 10 Herbal Products in August 2016.
• Successfully launched “Focus & Rulz Consumer Care” with 03 products in April 2018.
Experience as Assistant Product Manager
Cirin Pharmaceuticals (Pvt) Ltd Islamabad - Pakistan
17 June 2013
24 November 2014
Assistant Product Manager: (Head Office Based)
• Did market research, developed core positioning and messaging for the product (Stanem).
• Prepared marketing plan for the calendar year.
• Developed new visual aids, giveaways and promotional material for the assigned product on quarterly basis.
• Imparted comprehensive trainings to new inductees.
• Did field visits in order to get first-hand information and provided on-job coaching to field force.
Experience as Area Sales Manager
Bosch Pharmaceuticals (Pvt.) Ltd. Karachi-Pakistan
19 July 2011
15 June 2013
Area Sales Manager: (Rawalpindi Based)
• Supervised regional sales operations including a team of sales representatives covering 400 accounts.
• Delivered sales presentations and promotional events, resulted in increased sales, brand awareness.
• Trained newly hired sales representatives to facilitate, negotiate and deliver sales tactics and strategies.
• Interacted with medical, paramedical, and pharmacy managers to establish credibility, build rapport, and created strong working relationships.
Significant Accomplishments:
• Successfully promoted Zolrest (Linezolid) and became the 2nd highest sales achiever after Karachi.
• Hired and developed a team of 4 SPOs and reached sales of 0.85 million in seven months from 0.14 Million.
Experience as Area Sales Manager
S.J. & G. Fazal Ellahie (Pvt.) Ltd. Karachi-Pakistan
04 November 2008
15 July 2011
Area Sales Manager: (Rawalpindi Based)
• Managed two sales divisions and reported to two Business Unit Heads.
• Effectively managed 10 Districts sales territory and maintained consistently high levels of sales performance.
• Effectively managed all matters of assigned Distributors. (Coverage, Claims, Sales & Inventory etc)
Significant Accomplishments:
• Assigned as Presenter of Digestine for Rawalpindi Region.
• Achieved regular increase in sales and market share each month, ranging from 05% to 10%.
• Achieved the Ever Highest Units of our Prime Products (Digestine and Hepovir) in just 4 months.
Experience as Sales Coordinator
Macter International (Pvt.) Ltd. Karachi-Pakistan
01 April 2004
03 November 2008
Sales Coordinator: (Islamabad Based)
• Managed sales and marketing operations working with retail (TP Outlets) and distributors.
• Shouldered additional charge of Institution Sales as well as MOH affairs.
• Developed and maintained strong account relationships. Scope of responsibilities included management of entire sales process, marketing, account management, client relations.
• Grew the territory by 50% in 1.5 year after moving to Biotech Division.
Significant Accomplishments:
• Joined company as “Sales Promotion Officer” and got 1st promotion in 14 months.(15th July 2005)
• Consecutive winner of the “Annual Detailing Competition” for three years. (2004 – 2006)
• Inducted two main products in the formulary of Federal Government Services Hospital and increased sales by +137 % over the last year (2004 – 2005) using SAM Project successfully.
• Inducted a product in the formulary of PAF Hospital and generated business by 70% increase over the last year.(2006-2007)
Master 31 December 2002
MBA (Marketing)Bachelor 31 December 2000
BBA