Sampa Saha
Marketing professional
Pune
Summary of Career
1. Lead projects to develop marketing campaigns, brand collateral, and long-term strategies – overseeing the work of external consultants
2. Manage brand resources and processes to enable consistent brand delivery, i.e., product range, Service terms, accurate customer data and insights
3. Track and measure the effectiveness of marketing efforts and strategies
4. Perform extensive quantitative and qualitative market research to implement datadriven marketing campaigns and meet organization-wide strategic goals
5. Responsible for the development and implementation of strategic and external events calendar to drive awareness with new prospects and accelerate existing opportunities
6. Investigate and foster engagement with new stakeholders - institutional representatives, corporate partners, and emerging disciplines
7. Provide insight and analysis on the value and potential ROI of new marketing platforms and emerging marketing channels
8. Work with other members of the team to organize company's presence in external functions and outreach campaigns
9. Create and supply marketing collateral, merchandise and promotion collateral to each event, measuring and evaluating impact on recruitment and brand awareness
10. Keep record and track performance of product ranges offered by the company to maintain supply & create demands for new prodcuts
Master 15 June 2009
Masters in Business Administration from Punjab technical University, India