Maheen Arif
Marketing Manager
Dubai
Summary of Career
1. Experienced and energetic Marketing Manager with six years of experience managing projects from conception to completion.
2. Adept in monitoring and reporting marketing objectives to maintain necessary internal communication within the company.
3. Experienced in preparing and overseeing online and print marketing campaigns, resulting in increasing partner relations with the company.
4. Adept in using digital marketing platforms to increase sales and company productivity.
5. Pragmatic and result oriented, I am determined to build a market presence in the next company I join.
6. Product life cycle management -responsible for the full life cycle of Products from conceptualization, designing, go-to-market strategies, launch planning, product positioning.
7. Developing Corporate Marketing strategy for product expansion in the MENA region, signing NDAs with global clients (UK, Egypt, Bahrain & Oman).
8. Created a Soft & Hard product launch plan and allocating budget to the action points.
9. Coordination with WeChat Ali pay & Union Pay teams for mobile wallet integration in our payment system.
10. Direct reporting to CEO.
Experience as Product Marketing Specialist
01 February 2019
11 December 2019
? Product life cycle management -responsible for the full life cycle of Products from conceptualization, designing, go-to-market strategies, launch planning, product positioning.
? Directly managing the product developing team in Vietnam & strategically ensuring to create interactive frontend & backend of the IOS, Android app layouts + merchant solutions pack in POS.
? Developing Corporate Marketing strategy for product expansion in the MENA region, signing NDAs with global clients (UK, Egypt, Bahrain & Oman).
? Product impact metrics - regularly perform competitive, usability, and business impact analysis. Ensure we’re managing product lines based on accurate and information
? Road mapping - work with senior management and key business stakeholders to create product plans and roadmaps.
? Cordially working with the BD team in developing marketing strategies at business unit level for merchant acquisition & customer retention in the UAE market.
? Managing and implementing marketing activities through research, strategic planning and implementation to achieve operational goals.
? Drive company vision - prioritize, and implement product consistent with company vision
? Product evangelism: play an active role in product promotion. Responsible for evangelizing the product’s strong points, core functionalities, values, and benefits.
? Responsible for delivering a structured, clear and comprehensive business case after thorough research on customer needs and market trends.
? Created a Soft & Hard product launch plan and allocating budget to the action points.
? Coordination with WeChat Ali pay & Union Pay teams for mobile wallet integration with the KaktusPay system.
? Direct reporting to CEO.
Experience as Sales & Marketing Manager
01 February 2014
28 December 2018
Conducted Perpetual Inventory management 1300+ reseller accounts in Central, North & South regions generating more than $11 M revenue.
Developed a new promotional campaign by bundling products together, increasing sales revenue by 13% with a projected year-on-sales growth of $1.5 M.
Aggressively reduced EOL inventory by 20% ($0.5M) through a product life cycle management.
Recently plan and execute Samsung Loyalty program for Retail customers with-in line provided by Samsung guidelines
Established a new social media team including Content Developers, SEO Specialists, and Media Technicians that grew the company’s web presence and global brand awareness by 34%
Improved departments' 2017 gross margin by $2.7 million by managing store-level promotions weekly and working with the production to improve costing on core items.
Maintained 100% achievement rate year - over - year for Sell out Targets in Galaxy Series (S7/S7edge, S8/S8+, S9/S9+) through corporate sales.
Trained sales staff on all digital content, pricing, and sales strategy. Introduced scheduled targeted email marketing programs using Marketo resulting in increased open and conversion rates over previous sporadic email blasts.
Improved inventory accuracy by 2% over 5 years.
Ensure new clients will grow into a loyal customer base by identifying their needs with a loyalty program by using strong analytical skills.
Ensured KP's performance & delivery accurately by the sales and operations team. 90% must follow Tat.
Managed a nationwide team of 40-50 sales teams for their DST achievements & account management as per the assigned target both revenue and product-wise.
Generate WOS by SAP for NSM & Sales Director to ensure weekly achievement of Sell out Target for all product categories by 85%.
Shop branding, New shop development, Maintenance and renovation of existing shops, monitor & maintain retail assets
Finalization of branding creative content with agency & transmit it across to the team for the standard implementation.
Manage & supervise the marketing team for the execution of marketing activities –Installations of POSM material, Shop Branding
Manage the productions of marketing materials, including Point-of-Sale-Materials (POSM) –also the distribution and deployment in the market
Complete brand changeover with a new logo, complete revamp of brand print
Assist the web developers in the development of the company website to increase the brand online presence for consumer/end-user.
Bachelor 31 July 2014
BBA hons in Marketing Session 2010 - 2014 from Institute of Business Administration, IBA, University of Punjab LahoreMaster 25 December 2017
MBA in Finance & Marketing Session 2015- 2017 Lahore School of Economics, LSEMaster 01 April 2020
MSc in Strategic Project Management Session 2019-2020 from Heriot-Watt University, Dubai