Experience as Customers Relation Officer

• Employer

  Egyptian German Automotive

• From

  02 August 1992

• To

  24 February 1994

• Detail

  - Ensure outstanding customer satisfaction by maintaining strong working relationships.
  - Guide and lead team members to deliver products/services that meet or exceed the customer requirements.
  - Schedule and conduct status meetings with appropriate development resources and customers.
  - Provide proper refund and compensation to customers on time.
  

Experience as Government Relations Manager

• Employer

  Al Mazrooei Group

• From

  01 March 1994

• To

  31 December 1998

• Detail

  - Establish positive relationships with key government staff and communicate official officeholders.
  - Manage internal and external communication and contact various media outlets.
  - Oversee government dealings and relationships with local and federal governments.
  

Experience as Head of Sales and Marketing

• Employer

  Emirates Marine Boats Factory

• From

  03 January 1999

• To

  30 November 2006

• Detail

  - Crafted sales, marketing and growth plans aligned to corporate strategy consistent with the growth and profitability goals for all factory products
  - Build relations with Emirates Marine customers to ensure continuous product feedback and leverage support to promote the factory products industry.
  - Deliver thought and perspectives to the top management to support the local and global sales efforts which affected the sales percentage increase 150% in 2003 compared to 1998
  - Direct the planning and development of division marketing, sales, and product communications materials to establish and maintain a consistent and professional corporate image including website.
  - Conducting periodic meetings with clients and follow up orders with the production department as per customer's interest.
  - Actively arranged and participated in all marine exhibitions of the company in Dubai.
  - Established vision, short and long-term strategy and strategic direction that efficaciously repositions the factory for success.
  - Endeavored to achieve projected business/sales targets & capitalized on market opportunities, implemented strategies with tangible results.
  
  

Experience as Senior Manager Business Communication

• Employer

  DC World, Dubai World Subsidiary

• From

  03 December 2006

• To

  31 May 2012

• Detail

  - Contributing to the top management to develop and implement business plans for DC World's target customers.
  - Maneuvered the existing business forward by identifying new, profitable opportunities and converting them into commercial contracts.
  - Developed, designed and delivered the local and global communications strategy.
  - Liaising closely and effectively with Dubai World communication regional team, contracted PR specialists and Corporate Communications team ensuring that communication plan is achieved.
  - Coordinating relationships with media locally; ensuring that they receive accurate and timely information on the company with well-written releases, speeches, etc.
  - Maximized exposure of Dubai Customs World brand and thought leadership through public relations activities and Media Channels.
  - Designing the promotional materials, marketing materials, advertisements, articles and newsletters ensure that all communication material are branded according to DC World branding guidelines;
  - Liaised with World Customs Organization (WCO) administrations of several foreign countries to promote DC World’s products such as Senegal, Libya, Egypt, Yemen, Algeria, Tanzania, etc.
  - Entrusted to manage high-end portfolio of Djibouti Customs & RAK Customs Management, administered day to day and long term strategic issues; focused on developing relationships through regular contact with them.
  - Strategically guided clients in the use of MIRSAL World Clearing System solutions to improve their capability, productivity and effectiveness in the delivery of MIRSAL World Clearing System and services.
  - Fostered synergistic relationships with geographical dispersed staff at different levels in the assigned countries.
  - Served as a trusted advisor on IT issues through proactive engagement with the clients.
  - Conducted satisfaction surveys for the customers of Djibouti Customs to comprehend its strengths and weaknesses in services, subsequently provided strategic recommendations to enhance the same thereby ensuring business measures up and exceeds their expectations.
  

Experience as Head of Marketing and Communication

• Employer

  Union Properties PJSC

• From

  03 June 2012

• To

  31 December 2018

• Detail

  - Full responsibility for Marketing and Corporate Communications function responsible for the day-to-day internal and external communications and marketing activities relating to the company`s and its subsidiaries;
  - Developing and implementing annual marketing and communication plan and managing yearly budget of AED 10 million, ensuring value for money and measurement of ROI;
  - Managing the ongoing campaigns, events, digital marketing, Corporate Social Responsibility (CSR) and PR;
  - Built relationships with media companies and leveraged the media experience for defining effective communication strategy;
  - Ensure that all communication material and all press releases are branded according to the company’s branding guidelines;
  - Manage all relations with the branding, adverting and marketing agencies and ensure that all communications and marketing campaigns adhere to Union Properties standards and promote UP’s communities brands;
  - Developing a highly effective social media content, message distribution and engagement platform which diversified the organization’s brand messaging channels, increased quality web visits and lead conversions;
  - Develop the project marketing plan related to the launch of the products is in alignment with the development plans of the project and ensure pre-sale marketing activities are carried out on time.
  - Monitor the results of the marketing campaigns and identify areas of improvement based on feedback from the sales team;
  - Manage Online Marketing verticals across Acquisition, eCRM, SEO, SEM, email marketing, social, content and event marketing;
  - Review lessons learned reports provided by the sales team and customer care and that all relevant areas of improvement are highlighted and raised to CEO and ensure they are incorporated in future marketing strategies and plans;
  - Working with development, sales and leasing teams to ensure product mix (residential, office and retail) matches customer insights, drivers and requirements.
  - Working with sales/leasing, development, and interior design to drive superior customer experiences through sales/leasing centers, displays homes, and product displays.
  - Manage Marketing the development and implementation of the communication plans, commanding all internal and external Marketing Communications, serving as PR and Internal Communications Ambassador in assisting divisions to set up and manage their own communications;
  - Maintain and develop corporate image and reputation as well as protect and develop Company’s brands and way the brand is portrayed & optimizing social media image using suitable public relation activities, and ATL, BTL and TTL marketing channels;
  - Plan, set-up and manage the company’s stand in trade fairs, exhibitions local and international, shows in conjunction with the subsidiaries;
  - Evaluate the department’s performance and report improvements to the Union Properties’ CEO.
  
  

Experience as Head Of International Investment

• Employer

  Harbor Real Estate

• From

  01 January 2019

• To

  05 December 2019

• Detail

  - Launch a new investor relation and client management function within Harbor’s real estate team with a focus on assessing and sourcing real estate investment opportunities and presenting them to select real estate capital partners
  - Origination, Structuring, Road Showing and on-going management of real estate investments across UAE, Egypt, and GCC.
  - Managing and qualify a pipeline of investments that will be sourced from Harbor’s existing developer network and broker relationships.
  - Build relationships with real estate capital sources interested in investing in properties operated by Harbor Real Estate.
  - Prepare internal and external presentation materials and documents (e.g., investment memorandums, business plans, pipeline summaries)