Mohammad Daood
Digital Marketing
Dubai
Summary of Career
1. Building and managing acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
2. Analyze and optimize campaign performance based on data-driven insights and strategy.
3. Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
4. Manage Performance Marketing campaigns to help acquire new customers and drive traffic towards our platform with a focus on paid tactics.
5. Improve audience expansion and customer lifetime value together with the aim of reducing acquisition costs
6. End to end management of performance marketing activity across Paid Social channels.
7. Managing Paid Campaigns on Google Ads - Search & Display, Youtube, Shopping, App and Bing.
8. Set up Goals, Funnels in Google Analytics. Analyse user behavior & campaign performance.
9. Managing digital advertising campaigns (SEM, Display, Social).
10. Set up conversion, pixel, and event tracking on the website and across various digital platforms.
Experience as Manager - Media
Logicloop Ventures LLP
24 June 2019
06 January 2022
Account Management for clients, development of the overall digital marketing strategy. Launched and optimized various PPC campaigns. Be involved in keyword selection and audience targeting. Monitored budget and adjust bids to gain better ROI. Managing digital advertising campaigns (SEM, Display, Social). Set up conversion, pixel, and event tracking on the website and across various digital platforms. Preparing and managing a digital marketing budget. Analyze digital marketing analytics reports and share insights with the team to develop optimization plans. Day to day management of paid search accounts. Producing detailed analysis and reports of campaigns.
Experience as Digital Performance Executive
Websters
02 May 2022
03 November 2022
Managing Paid Campaigns on Google Ads - Search & Display, Youtube, Shopping, App and Bing. Campaign planning and implementation, budget management, performance review, optimization and analysis for all assigned SEM Accounts. Set up Goals, Funnels in Google Analytics. Analyse user behavior & campaign performance. Understanding client business and requirements. Formulating strategies and road map for the successful delivery of PPC campaigns. Reporting: Help team generating reports to analyse account performance and reporting the same to the clients on a weekly and monthly basis. Manage, review, and perform daily account responsibilities associated with Google Ads, Bing and other search engine and social media platforms for a variety of clients.
Experience as Performance Marketing Manager
Enso Business Consulting
06 March 2023
To date
Building and managing acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI. Analyze and optimize campaign performance based on data-driven insights and strategy. Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics. Manage Performance Marketing campaigns to help acquire new customers and drive traffic towards our platform with a focus on paid tactics. Improve audience expansion and customer lifetime value together with the aim of reducing acquisition costs. End to end management of performance marketing activity across Paid Social channels. Ensure budget is spent across performance channels efficiently.
Bachelor 01 April 2017
Bsc-IT