Experience as Sales & Marketing Executive

• Employer

  Anand Arc Pvt Ltd

• From

  04 April 2016

• To

  05 June 2017

• Detail

  • Faced the challenge of expanding business in a highly competitive segment, identified untapped customer segments and developed tailored pitches, resulting in ₹40 lakh revenue within 6 months.
  • Tasked with improving customer acquisition efficiency, redesigned the sales pitch using insights from market surveys, which increased conversion rates and reduced sales cycles.
  • Led the end-to-end management of domestic and international exhibitions, from planning and promotion to execution, successfully generating 300+ qualified leads.
  • Took initiative to revamp the corporate website with industry-specific keywords, improving SEO performance and increasing online traffic by 25%.

Experience as Marketing Intern

• Employer

  Larsen & Toubro

• From

  02 April 2018

• To

  03 August 2018

• Detail

  • Performed extensive primary and secondary research to understand market needs and dynamics within the real estate sector.
  • Identified and shortlisted major competitors in the real estate market, conducting a thorough competitor analysis.
  • Conducted interviews with walk-in prospects and existing customers to gain insights into their preferences for upcoming projects. Developed a structured questionnaire to capture valuable feedback.
  • Based on competitor analysis and customer feedback, designed various internal layout options, including comparisons with current competitor layouts.
  • Conducted ethnographic-style shadowing of homebuyers during site visits and model apartment walkthroughs to understand decision-making triggers.
  • Developed a targeted questionnaire for existing customers to understand their upgrade preferences for future residence choices. Collected insights on potential upgrades, including desired features and amenities, to guide product development and marketing strategies.
  • Managed all aspects of the advertisement production for the L&T Realty Emerald Isle Phase 1 project. Oversaw end-to-end operations, from conceptualization to execution, ensuring high-quality visuals and messaging that effectively showcased the project’s unique attributes.

Experience as Marketing Intern

• Employer

  Swan Solution & Services Pvt Ltd

• From

  02 May 2019

• To

  31 July 2019

• Detail

  • Formulated efficient and intuitive marketing strategies that align with business objectives and market demands.
  • Created comprehensive quarterly marketing plans that outline key initiatives, target audiences, and performance metrics.
  • Leveraged social channels to enhance product visibility and engagement.
  • Organizing and conducting customer-focused events that facilitate direct interaction and showcase product offerings.
  • Developed compelling testimonials and case studies to highlight customer success stories and product effectiveness.

Experience as Research Executive

• Employer

  Projects Today India

• From

  02 January 2020

• To

  30 November 2021

• Detail

  • Produced 20+ industry reports covering infrastructure, oil & gas, real estate, and manufacturing, enabling data-backed investment decisions.
  • Applied ethnographic-style field observations and stakeholder interactions during site visits to contextualize data with on-ground realities, enriching project intelligence reports.
  • Developed sector-specific trend forecasts that informed client bidding strategies.
  • Built proprietary databases through extensive primary and secondary research, improving client access to verified project intelligence.

Experience as Sr. Research Analyst

• Employer

  CavinKare Ovt Ltd

• From

  04 December 2021

• To

  31 January 2023

• Detail

  • Led 50+ consumer research projects across food, dairy, skincare, and hair care, influencing NPD and brand repositioning decisions.
  • Conducted media evaluation studies to optimize advertising strategies. Provided actionable recommendations that enhanced campaign effectiveness and return on investment (ROI) by 30%.
  • Led initiatives to monitor brand health, consumer perception, recall, and competitive positioning. Offered strategic insights that informed repositioning efforts.
  • Executed retail audits (Nielsen/Kantar) to track distribution gaps and shelf performance, driving category share gains.
  • Delivered packaging optimizations that improved consumer purchase intent and shelf appeal.
  • Designed and executed ethnographic research (in-home usage studies, shopping immersion, contextual interviews) to uncover cultural nuances behind consumption and grooming behaviors, feeding into innovation pipeline.

Experience as Sr. Executive Digital Marketing & Product Research Analyst

• Employer

  Sarjak Container Lines

• From

  06 February 2023

• To

  16 June 2025

• Detail

  • Designed and executed integrated digital marketing strategy, increasing online reach by 15% MoM and campaign conversions by 30%.
  • Led UI/UX overhaul and SEO/ASO optimization, boosting organic rankings and site engagement by 40%.
  • Managed ₹15-20 lakh ad budget per month across Google & LinkedIn, achieving 30% higher ROI.
  • Led integrated campaigns across email, WhatsApp, and LinkedIn InMail, lifting customer engagement by 15%.
  • Grew social media audience by 40%, adding 10K followers through consistent brand storytelling.
  • Directed agency relationships to streamline content delivery and campaign performance.
  • Managed end-to-end content creation for website, social media, and communications.
  • Supported offline events and exhibitions.
  • Applied ethnographic research methods (stakeholder interviews, observational analysis of customer interactions) to inform content tone, website navigation flows, and storytelling strategy.
  • Led and mentored a high-performing team.
  • Conducted in-depth competitive benchmarking, influencing strategic shifts that delivered 2% market share growth in a mature industry segment.
  • Managed 3 product launches, increasing qualified lead generation by 35% and boosting conversion rates by 20%.
  • Built and implemented a customer portal informed by research insights, increasing portal engagement by 25% and customer satisfaction by 15%.
  • Reduced time-to-insight by 30% through interactive visual dashboards for leadership teams.
  • Led ethnographic studies (customer shadowing, contextual inquiry with logistics clients) to capture real-world product usage pain points, which shaped product roadmap and portal design.
  

Managing Teams

• Duration

  1 Day
• Description

  Developing the skills needed to lead and manage teams effectively. It covers topics such as team dynamics, communication, motivation, conflict resolution, and performance management.

Advanced MySQL Data Anlysis

• Duration

  2 Days
• Description

  Dives deep into complex data querying and analysis techniques using MySQL. It covers advanced topics such as subqueries, joins, window functions, and performance optimization

Customer Insights and Consumer Analytics for Organizations Concepts

• Duration

  1 Day
• Description

  The Customer Insights and Consumer Analytics for Organizations: Concepts course by LinkedIn Learning introduces the fundamental concepts behind understanding customer behavior through data. It explores how organizations can leverage consumer analytics to

Iterative Market Research Setting Up Your Research Project

• Duration

  1 Day
• Description

  Guides through the initial stages of planning a market research project using an iterative approach. It covers how to define research objectives, choose appropriate methodologies, and prepare for data collection.

Leadership Practical Skills

• Duration

  1 Day
• Description

  Equips with actionable techniques to lead teams effectively in real-world situations. Covering essential topics such as communication, decision-making, conflict resolution, and team motivation, this course is designed for current and aspiring leaders who

Market Research Foundation

• Duration

  1 Day
• Description

  Offers a comprehensive introduction to the principles and practices of market research. It covers both qualitative and quantitative methods, research design, data collection, and analysis techniques.

Market Research Qualitative

• Duration

  1 Day
• Description

  Focuses on the techniques and methodologies used to gather in-depth, non-numerical insights into consumer behavior. It covers topics such as interviews, focus groups, and observational research, helping learners understand how to interpret attitudes, moti

Marketing Foundation Consumer Behavior

• Duration

  1 day
• Description

  Explores the psychological, social, and cultural factors that influence consumer decisions. It provides insights into how and why customers make purchasing choices, helping marketers better tailor their strategies.

Project Management

• Duration

  1 Day
• Description

  Designed to equip current and aspiring leaders with essential project management skills. It covers key topics such as setting project goals, managing teams, handling risks, and delivering results on time and within budget.

Digital Marketing Fundamentals

• Duration

  2 Days
• Description

  Covers the core concepts of digital marketing, including SEO, social media marketing, email marketing, and online advertising.

Marketing Research Fundamentals

• Duration

  1 Day
• Description

  Covers topics such as defining research problems, designing research plans, data collection methods, and data analysis.

Marketing Strategy Fundamentals

• Duration

  3 days
• Description

  It covers essential topics such as market segmentation, positioning, branding, and competitive analysis. Designed for beginners and professionals alike, the course helps understand how to develop and implement effective marketing strategies aligned with b