Rafeeq Nellolichikandy
Sales
Dubai
Summary of Career
1. Sound professional knowledge of FMCG –Modern Trade & HORECA sales in GCC market.
2. Extensive channel management & corporate sales experience.
3. Possess excellent inter personal and problem solving skills with the ability to work in diverse environments.
4. Proficient in communication and effectively managing client relationships.
5. Wide experience and proven competence in recruiting, developing and motivating sales teams.
6. A motivator and team player who leads by example.
7. High level of confidence and leadership orientation.
8. Energetic and innovative with a high sense of responsibility and integrity.
9. Highly organized and capable of meeting targets.
10. Expertise in UAE municipality legalities related to new product launch.
Experience as Sales Manager
01 September 2008
31 May 2010
Perform regular visit to key accounts (HORECA & Modern Trade), reaffirming business relationships, to promote products and boost sales. ▪ Market research for new products, new clients and market innovations. ▪ Pricing. ▪ Sales forecasting based on historic sales and current sales trends. ▪ Co-ordination with the marketing team & profitability analysis.
Experience as Sales Manager
02 June 2010
31 August 2011
Responsible for U.A.E. sales and marketing-HORECA ▪ Actively involved in monitoring competition activities, business review with buyers and managers of key accounts. ▪ Activating non active customers by bringing back them to organization. ▪ Scheduling and ensuring timely delivery. ▪ Responsible for the supervision, coaching, monitoring, training and reviewing team performance. ▪ Streamlining sales team and activities.
Experience as Sales Manager
02 September 2011
30 April 2016
Responsible for Sales across U.A.E. and other GCC market. ▪ Distribution channel analysis and development. ▪ Executing, negotiating and signing off agreements with key accounts. ▪ Directly handling distributors and key accounts. ▪ Implement new processes, procedures and technologies as needed. . ▪ Appropriate administration, budgeting, monitoring and reporting.. ▪ Confident, clear and effective communicator at all levels. ▪ Discuss, agree, finalize and ensure implementation of various policies & procedures. ▪ Responsible for yearly appraisals and career development plans for team members
Experience as Manager-Sales And Marketing
01 May 2016
30 April 2020
Responsible for winning new business and customers. ▪ New product development, Launch, implementation and export market development ▪ Formulation of routes and sales strategy. ▪ Reviewing sales results and taking appropriate steps to deliver the targets. ▪ Track and measure individual and team productivity. ▪ Recruiting, coaching and developing sales force. ▪ Leading and motivating sales force to achieve business results. ▪ Liaising with logistics to ensure all deliveries are made as scheduled ▪ Relationship management & ensuring high quality service.
Bachelor 30 April 1996
BA EconomicsMaster 30 November 2008
MBA Marketing