Muhammad Haris Ansari
Digital Marketing
Dubai
Summary of Career
1. Haris has experience in leading growth-oriented digital marketing technology
2. Expert in APP Marketing
3. Proficient in using Facebook Ads and Google Adword
4. Expert in attribution through AppsFlyer, Google Analytics, and Firebase
5. Customer retention through Email and SMS marketing
6. 1+year of experience of Corporate Sales
7. Excellent business acumen developed through entrepreneurship experience
8. Graduate from Pakistan's best business school in Economics and Politics with minor in marketing
9. Expert in spreadsheet modeling and Microsoft office
10. Functional knowledge of SQL and Metabase
Experience as Corporate Sales Executive
01 June 2016
01 October 2017
Cybernet is the leading internet and cloud service provider in Pakistan
- Responsibility of bringing in new corporate customers for internet, data, voice, and cloud computing services.
- Brought 9 new companies on board worth monthly revenue of Rs 1.5 million, Won Port Qasim Authority tender of PKR 1.5 million
- Managed 20 corporate accounts worth monthly revenue of PKR 2.5 million
- Initiated cross-selling activities between Cybernet and RapidCompute
Experience as Co-Founder
01 October 2017
01 February 2019
NuTrack is first food for Fitness Company in Karachi, it helps people achieve fitness through diet.
- Generated annual revenue of PKR 7.2 million without any investment
- Developed the sales channels and achieved a breakeven point in just 5 months.
- Defined NuTrack’s customer acquisition strategy and led partnerships with 50+ high-end gyms and trainers across the city.
- Increased brand awareness through PR and Fitness Referral Program
Experience as Digital Marketing Manager
01 June 2018
01 November 2019
BYKEA is Pakistan’s fastest growing bike ride-hailing startup, it helps move people, parcel, and payments efficiently using technology
- Leading planning and execution of online marketing campaigns, resulting in a net 35% month on month growth
- Reduced the customer acquisition cost by 40% through relevant segmenting and targeting
- Managing an average monthly budget of $200,000 across all digital marketing channels, SEM, Paid Social and Ad networks
- Working closely with the Facebook and Google team to increase campaigns effectiveness
- Iterative campaign improvement by utilizing data through AppsFlyer, Analytics, Firebase
- Leading the creative team of 6 people to evolve as a stronger brand
- Channelized the Email and SMS Marketing to bring in B2B delivery customers
- Growth hacking by maintaining effective and long-term relationships with influencers, bloggers and vloggers from various sectors
Matric 01 June 2010
In Computer Sciences with A-One GradeIntermediate 01 June 2012
In Pre-Engineering with A GradeBachelor 06 June 2016
BSc in Economics and Politics with Minor in Marketing