Summary of Career

1. Managed direct and indirect distribution model

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2. Handled PepsiCo FOBO assignment in Oman

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3. Developed sales team capability of presell and spot sell in Pakistan and GCC

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4. Built category of snacks Accross trade

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5. Trained merchandising staff for key accounts

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6. Lead the financial ROI project in Pakistan PepsiCo assigned territory

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7. Initiated cost effective GTM for Snacks distribution

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8. Handled all channels of trade i.e Traditional trade, Modern Trade and passive channels

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9. Initiated best KPI'S based business transformation

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10. Lead project of Rural development in sales

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