Experience as Assistant product manager

• Employer

  Meiji.

• From

  01 January 2016

• To

  10 September 2019

• Detail

  Responsibilities at meiji
  Training of Sales Force:
  ? Trained Sales force all over Pakistan, Extensive training session starting from Biology 101.
  ? Conducted Basic and conceptual classes for ground building.
  ? Product knowledge: Taught sales personals about the products and took assessments.
  ? Detailing: Elucidated detailing pattern and guided the sales force to peruse it.
  ? Presentation Skill: Conducted sessions to enhance presentation skills and to improve intellects.
  ? Product guides and comparisons: Prepared product guides & comparisons for proper revision, guidance &
  attaining upper hand.
  Preparation of Medical Literature and Other material:
  ? Prepared Medical literatures for products.
  ? Prepared mountings for public awareness.
  ? Prepared leaflets for Patient benefit and understanding.
  ? Prepared other handout materials as product reminders.
  ? Selection of promotional materials and branding them as product reminders.
  Product queries
  ? Dealt with product related concerns of Doctors and Patients and successfully resolved them.
  
  CME presentations:
  ? Successfully conducted presentation in front of more than 100 doctors several times on multiple occasions.
  ? Successfully countered the respective arguments and queries.
  ? Successfully tackled and managed the post presentation discussion periods.
  Documentary Project:
  
  ? Proficiently accomplished the making and execution of launch plan of meiji Documentary to increase faith of
  prescribers on the products.
  ? Using my knowledge of Pharmaceutical biotechnology, prepared the script and story line of the documentary and
  guided all the steps in the making.
  ? First hand working with the script writer, director and editors to make sure the concepts and ideas are
  implemented in the making and the purpose of the documentary is fulfilled.
  ? Gave animated presentations preceding to the documentary.
  ? Presentations and documentary illustration all over Pakistan in Leading hospitals and venues to more than 1500
  HCPs.
  ? Successful release with maximum output; increasing market share and faith of prescribers on company & its
  products.
  ?
  ?
  Medical Camps and other related activities:
  
  ? Conducted Camps all over Pakistan to enhance sales and create noise level.
  ? Presentations to the doctors about the product and campaign and responded to their queries.
  ? Conducted medical tests (Hb & BGL) of more than 1700 patients myself while training sales team.
  ? Applied my clinical and product knowledge for Patient counseling.
  ? Supervised other activities held at camp site.
  Event Management:
  ? Organized, with my team, numerous ATL and BTL activities.
  ? Under supervision; Organized and managed numerous CMEs.
  ? Organized a cricket match in collaboration with Shahid Afridi Foundation, which included all .the media stars Vs.
  Pakistan Official cricket team.
  ? Organized events for promotion of products and presented products from various prospective.
  Others:
  ? All the hands on activities present at the time.
  ? Complying with all the given assignments and tasks of various nature.
  ? Effective Communication with Parent head office Japan on daily basis.
  ? Dealing with TV networks & advertisement agencies regarding TVC airing and other transmissions.
  ? Dealing with different vendors regarding promotional material. Learned about concept of branding.
  ? Preparing Allocations and PMD guides along with supervision & management of dispatches.
  ? Part of all the marketing strategies and action plan making and implementation.
  ? Observing sales pattern and part of quarterly meetings with sales team managers reviewing the performances
  market behavior.
  ? Keeping track of performances, Visitation of markets all over Pakistan; learning & understanding local behaviour and market trends

Experience as Assistant product manager

• Employer

  Getz pharma.

• From

  17 September 2017

• To

  30 July 2019

• Detail

  Responsibilities at Getz Pharma
  Brand Management:
  
  Worked proficiently in creating a lasting impression among internal and external costumers and improving product
  sales and market share. Monitored industry and market trends and activities to ensure the right message is delivered
  for my products and campaigns as per need. From visiting costumers, generating ideas, planning and budgeting,
  served as the point-person for developing, implementing and executing marketing initiatives and activities for my
  brands. Managed the product life cycle from strategic planning to tactical activities, from developing brand
  reminders to improve brand recall to strategic decision making has been my job description.
  Anti-Diabetic ( Sulphonylureas – Glimepride | Getryl )
  ? Successfully executed the family first campaign to highlight the role of the whole family of patient to fight against
  diabetes and acknowledge their efforts.
  ? Managed the product life cycle from strategic planning to tactical activities
  ? Arranged Seminars nation-wide on Ramadan and Diabetes
  ? Equipped sales force with innovative promotional tools for achieving commercial objectives
  ? Analyzed competitor activity, market share, sales & develop counteractive strategies
  ? Developed patient awareness material for managing diabetes via improving dietary habits and other lifestyle
  modifications
  ? Conducted CMEs engaging KOLs and other HCPs, providing them platform to gather and assess their current practices and share their experiences.
  
  Cardio-Vascular disorders ( ARNI – Sacubritil/Valsartan | Savesto )
  ? Assisted in Pre launch Advisory board meetings with KOLs to assess the impact of the drug on local population
  ? Efficiently assisted in launch of Savesto, conducted product training across whole Pakistan
  ? Worked in close association with medical department in various projects of developing KOL engagements
  ? Worked on patient education program to aid patients know about the disease
  ? Successfully arranged a Heart Failure awareness symposium during Pakistan Live 2019, interventional cardiology
  workshop in Lahore and Cardiology update 2019 in Bhurban.
  ? Successfully executed the HCP education campaign “Paradigm Shift in Heart Failure Management” in
  collaboration with Pakistan Cardiac Society.
  ? Successfully arranged a live digital awareness program for patient education on social media.
  ? Worked closely with Chairman of Heart failure council of Pakistan and Pakistan Cardiac Society for developing
  means to promote awareness about heart failure among HCPs and patients.
  Anti-Ulcerants ( PPIs - Dexlansoprazole | Razodex )
  ? Developed the Brand plan of Razodex for 2019 and won the award for the Best emerging Brand Plan.
  ? Relaunched Razodex across whole Pakistan and trained the entire field force.
  ? Developed the PDA and its detailing guidelines and conducted sessions throughout Pakistan for effective delivery
  of the concept and USPs of the product
  ? Visited the KOLs and developed the way forward for differentiating Dexlansoprazole from conventional PPIs
  ? Developed Patient awareness material pertaining to minimizing symptomatic manifestation of GERD.
  ? Arranged Symposiums for HCPs in major cities on Management of GERD, NSAID induced gastropathies and its
  complications.
  ? Developed an engaging campaign, Razodex Steady Hands, associated with American society of Gastroenterology
  to develop endoscopy skills of emerging gastroenterologists.
  ? Arranged a session in 35th annual PSG conference 2019 – Quetta on Highlights of Dexlansoprazole in GERD, PUD
  and H.Pylori infection management.
  ? Developed a website and animated video to describe the mechanism of action and key differences to establish
  the concept of campaign “Action-driven 24 hour Care”
  Anti- infectives ( Macrolide Antibiotic - Clarithromycin | Claritek )
  ? Developed the PDA and its detailing guidelines and conducted sessions throughout Pakistan for effective delivery
  of the concept and USPs of the product.
  ? Conducted product trainings of entire field force across Pakistan to enhance product knowledge and counter
  product queries.
  ? Conducted a foreign Speaker Program, CLARICON – International Expert Forum on Infectious Diseases, with Dr.
  Ross Davidson, Director of Bacteriology in the Division of Microbiology in renowned hospital of Canada, on
  antimicrobial stewardship.
  ? Engaged KOLs in a social campaign “Four Season – Art Idol” to emphasize the importance of four season and
  various infections tagged to them.
  ? Arranged in collaboration with AKUH a Basic Life Support program for the HCPs of peripheral areas of Sindh.
  Anti – Depressant ( SNRI – Duloxetine | Lyta )
  ? Relaunched Lyta across whole Pakistan and trained the entire field force.
  ? Developed the PDA and its detailing guidelines and conducted sessions throughout Pakistan for effective delivery
  of the concept and USPs of the product.
  ? Arranged Seminars for HCPs in major cities on Management of Neuropathic Pain & Fibromyalgia.
  ? Arranged Focus Group meetings on identification of Generalized Anxiety disorder and Major Depressive
  disorders.
  ? Arranged Webinars on Diabetic Peripheral Neuropathy in small and big cities of Pakistan.
  
  Pain Management ( Analgesics – Tramadol/Paracetamol | Pantra Plus )
  ? Conducted product trainings of entire field force across Pakistan to enhance product knowledge and counter
  product queries.
  ? Developed the PDA and its detailing guidelines and conducted sessions throughout Pakistan for effective delivery
  of the concept and USPs of the product.
  ? Arranged Seminars for HCPs in major cities on Management of Acute and Chronic Pain.
  ? Arranged Webinars for HCPS in small cities and its peripheral areas on Therapeutic options for HCPs in Chronic
  Pain.
  ? Developed RMO awareness sessions on Text-Neck Syndrome
  Other Tasks:
  ? Part of BUH cross-functional team with Business intelligence, Commercial effectiveness, Marketing services in
  budgeting exercise.
  ? Correspondence with Corporate communications and marketing excellence for development of promotional
  material for HCPs and patients.
  ? Collaboration with Medical department in preparation of content for scientific engagements.
  ? Collaboration with business development for exploring, identifying and processing of new molecules.
  ? Collaboration with Digital department for developing and implementing digital campaigns.
  ? Coordination with finance and marketing support to sustain healthy sales and budget ratio as per approved parameters.