Rummana Siddiqi
Sales, Training, Customer Relations, B2C Marketing Professional
Dubai
Summary of Career
1. Responsible for the efficient management of the company’s overall operations. This includes achieving revenue profit and quality objectives.
2. Reviewing in depth the functioning of AVON business at present, assessing its strength and weakness. Formulating and implement pragmatic strategies with the aim to establish a sound market position for the company.
3. Preparing annual budgets in line with the aspirations of the management and considering the market potential and prospect for definitive growth.
4. Establishing & maintaining strong relationships with customers, Principals & employees of the company.
5. Conducting thorough study of the potentials of various sales zones and accordingly establishing monthly/quarterly/annual targets and monitoring to ensure achievements of these at all steps.
6. Maintaining healthy inventory levels and looking at campaign wise special offers.
7. Providing proper guideline and leadership to the staff, keeping them motivated and inspired and ensuring that they have the competence and capability to achieve set goals.
8. Recruiting, selecting, orienting, training, assigning, coaching, counselling, and disciplining; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; enforcing policies and procedures.
9. Preparing and implementing Sales Strategies, resolving problems, and implementing changes with the main objective to achieve country sales targets.
10. Handling all talent-acquisition and personnel development initiatives – recruiting and training ASM’s and SL’s on proper selling skills and achieving their allotted areas’ sales targets by maintaining and expanding customer base
Experience as Regional Manager
Al Hathboor Group LLC
01 March 2008
14 August 2014
Reporting directly to the National Sales Manager
• Joined as Area Sales Manager in 2008: Managed allotted Zone consisting of more than 300 members. Main job responsibility was to recruit and train new members every month as per the company standards in selling techniques & customer retention methods. Successfully proved expertise in Planning, coordinating, motivating and training members to achieve sales target and activity target.
• Promoted to Sales Leader Development Manager role in March 2011 and double promoted as Regional Manager for Norther Emirates Areas in June 2011. Responsibilities as Regional Manager and Sales Leader Development Manager included the following:
• Providing direct leadership to Area Sales Managers (ASM’s) and Sales Leaders (SL’s)
• Accomplishing regional sales human resource objectives by recruiting, selecting, orienting, training, assigning, coaching, counselling, and disciplining ASM’s and SL’s; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; enforcing policies and procedures.
• Handling all talent-acquisition and personnel development initiatives – recruiting and training ASM’s and SL’s on proper selling skills and achieving their allotted areas’ sales targets by maintaining and expanding customer base
• Leading the team by setting high expectations; inspiring commitment; encouraging mutual support; and enabling development opportunities.
Experience as Sales Manager
Mohsin Haider Darwish Group
06 September 2014
15 July 2015
• Managing the Sales Team comprising of Regional Managers, Area Supervisors and Team Leaders covering full Oman territories through branches in Hamriya, Nizwa, Seeb, Sohar and Salalah
• Responsibilities included recruiting, selecting, orienting, training, assigning, coaching, counselling, and disciplining; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; enforcing policies and procedures.
• Preparing and implementing Sales Strategies, resolving problems, and implementing changes with the main objective to achieve country sales targets.
Experience as Business Development Manager
Ignite LLC
15 August 2015
31 January 2016
My responsibilities included but not limited to:
• Generating and Following up business leads
• Developing clientele
• Building key customer relationships with new and existing contacts
• Working closely with internal team, marketing and other managers to increase business opportunities and maximizing revenue for the company
Experience as Sales Operations Manager
Al Hathboor Group LLC
05 August 2017
31 December 2018
• Responsible for the efficient management of the company’s overall operations. This includes achieving revenue profit and quality objectives.
• Reviewing in depth the functioning of AVON business at present, assessing its strength and weakness. Formulating and implement pragmatic strategies with the aim to establish a sound market position for the company.
• Preparing annual budgets in line with the aspirations of the management and considering the market potential and prospect for definitive growth.
• Establishing & maintaining strong relationships with customers, Principals & employees of the company.
• Conducting thorough study of the potentials of various sales zones and accordingly establishing monthly/quarterly/annual targets and monitoring to ensure achievements of these at all steps.
• Maintaining healthy inventory levels and looking at campaign wise special offers.
• Providing proper guideline and leadership to the staff, keeping them motivated and inspired and ensuring that they have the competence and capability to achieve set goals.
Experience as Sales Manager
Direct Distribution Trading LLC
01 February 2016
31 July 2017
• Managing, training, developing and guiding the Sales Team.
• Adding new members to the Sales Force with constant sales and marketing activities, training them, and developing them to reach higher levels of the Success Plan enabling them to build a successful and profitable Oriflame network and business team.
• Organizing one-to-one or group meetings for the introduction and training of Oriflame Success Plan.
• Providing Product knowledge and sales training to the Sales Force.
• Planning and preparing the Quarterly Catalogue with full control over selection of products and pricing.
• Analyzing, Forecasting and Ordering of products.
• Managing Inventory and monitoring the smooth flow of products within the required time-frame.
• Planning and designing intermediate offers during the quarter to create excitement in the sales team and increasing sales of selected products.
• Planning and preparing monthly Incentives and Motivational Programs for the Sales Force.
• Monitoring and guiding the social media marketing team.
• Managing and guiding the customer service team.
Master 01 February 1998
Master of Business in Marketing from The International University, MissouriOther 01 November 1991
Associate Degree in Specialized Business (FINANCE) from Center of Degree Studies, PennsylvaniaBachelor 01 September 1989
Bachelors of Economics from Allama Iqbal University, IslamabadIntermediate 01 May 1985
FSc in Pre-Medical & Pre-Engineering from Pakistan Islamia Higher Secondary School, Dubai