Sadaf Khurshid
Marketing
Abu Dhabi
Summary of Career
1. A high‐performing team player, with 9 years of experience across diverse industries in multiple business support functions specifically marketing communications, and customer services by at large.
2. A curious and hungry-to-learn achiever with a unique ability of a ‘Can Do Attitude’ to deliver well in competitive and rapidly changing multicultural markets.
3. A human by nature and a business graduate by academics.
4. Experienced in planning and execution of marketing communication activities using conventional and digital channels.
5. Vast experience of branding, managing marketing campaigns by employing digital marketing, ATL & BTL advertising tools, as well as a strong tie with marketing agencies.
6. Reliable, and diligent team player. Able to handle assignments independently within the budget and schedule which includes product launch, rebranding, promotional events and corporate events
7. Dynamic Communicator and negotiator while maintaining timely deliveries, quality production within given budgets
8. Proficient use of MS Office Suite (Word, Excel, PowerPoint), Google Keyword Research and Canva, working knowledge of WordPress, Google Analytics and Google AdWords.
9. Outstanding written and verbal communication skills.
10. Assist Chief of Marketing as and when required
Experience as Operating as a Freelancer providing services using digital platforms
Freelance
01 September 2022
To date
• Managing social media accounts for clients, and running social media campaigns including keyword research, content creation, content marketing, and visibility improvement.
• Websites optimization to ensure improved performance, visibility, and accessibility
• Analyzing and monitoring SEO and traffic using Google Analytics, AdWords, and Trends (keyword research)
• Providing interactive and digital marketing expertise and responsible for timelines, brand standards, and budget.
• Guiding digital media strategies focused on personal branding, engagement, and community building.
• Communicate with followers, respond to queries in a timely manner, and monitor customer reviews.
Experience as Assistant Manager Marketing
IGI Life Insurance Limited
01 January 2019
17 June 2022
• Successfully managed corporate marketing services functions within the approved budget including brand management, product launch, advertising, marketing collateral, and events.
• Successfully ran an OOH campaign “Covering all your insurance needs” on the main arteries across Lahore.
• Built social media strategies resulting in the company’s web presence and brand awareness by 30%.
• Direction and monitoring of team performance and taking on additional projects.
• Planning and execution of awareness activities for products and services using digital platforms
• Responsible for organizing marketing events on relevant cultural and international days
• Supply chain management to fulfill demand and supply of the company network.
• Served as the main point of contact for all business marketing projects and initiatives, coordinating with creative content, and channels, as well as sales, client services, and vendors.
• Management of corporate marketing functions within in-line with the company’s strategic objectives and budget.
• Content creation and copywriting and proofing of written marketing material for various marketing channels.
• Stay up-to-date on new trends and technologies in the industry and take leverage when relevant.
Experience as Senior Marketing Officer
IGI Life Insurance Limited
01 February 2016
31 December 2018
Key Achievement:
• Successfully managed the end-to-end launch of the Company website in 2016 in 2 months
Experience as Senior Officer Customer Services
IGI Life Insurance Limited
01 January 2014
31 January 2016
Key Achievements:
• Successfully led a team of customer service officers.
• Conserved more than 15 customers of policy worth PKR 4 million.
Experience as Contact Center Associate
IGI Life Insurance Limited
26 March 2012
31 December 2013
Key Achievements:
• Worked on different outbound campaigns provided by IT, Underwriting, Banc assurance Department.
• Achieved the given targets of the daily calls making within the set timeline.
Experience as Human Resource Executive
Pirzada Promotions and Research
01 March 2010
13 January 2012
• Dealt with matters related to HR and Admin and assisted the company secretary on different assignments.
• Provided basic counseling to staff that has performance-related issues and provide advice and recommendations on disciplinary actions.
Bachelor 01 October 2010
Bachelor's of Business AdministrationDiploma in Digital Marketing