Experience as

• Employer

• From

  01 May 2009

• To

  30 November 2010

• Detail

  Responsibilities:
  • Event planning, creatives and design
  • Business Development and Key Account Management
  • Vendor management: contracts, negotiate costs with service provider agencies & vendors

Experience as

• Employer

• From

  01 March 2011

• To

  31 October 2015

• Detail

  Responsibilities:
  • Execute end to end brand activations, food sampling activities and sales promotion campaigns
  • Business Development and Key Account Management (Worked with more than 100 brands)
  • Recruiting, training and supervising merchandisers & sales promoters
  • Obtaining UAE Government approvals and permits (MOL, Economic Development, Food Control)

Experience as

• Employer

• From

  01 November 2015

• To

  30 November 2016

• Detail

  Designation : Senior Marketing Excellence Officer
  • Develop and implement sales tools and marketing materials
  • Work closely with cross functional teams and ATL-BTL agencies to ensure effective and timely implementation of marketing activities, to maximize brand exposure and ROI
  • Negotiate costs, off shelf promotion fees, terms and timelines with partners, agencies & vendors
  • Ensure timely issuance of PO, receiving invoicing and vendor payments in line with marketing budget
  • Oversee trade exhibitions, event sponsorships and CSR activities
  • Supervise and train sales promoters and merchandiser teams
  
  Designation : Brand Officer – Absorbents
  • Design and implement promotion calendar, product mix, planograms and on shelf & off-shelf
  merchandising plans for trade channels
  • Key account executive for e-commerce channel (UAE Souq.com, Mumzworld.com, Trolley.ae)
  • Carry out local market research, customer survey, assessing customer demands, brand positioning,
  monitor competitors’ activities, and evaluating market campaigns
  • Ensuring smooth execution of in-store promotions and brand activations
  • Social media marketing – execute seasonal Facebook contests and Instagram influencer campaigns
  • Handle and resolve customer complaints across the UAE as per group standards

Experience as

• Employer

• From

  01 January 2017

• To

  31 March 2018

• Detail

  Designation : Marketing Executive
  Responsibilities:
  • Conceptualize sales & idea pitches, convert client briefs into successful campaigns
  • Orchestrate new product launches, brand activations and product sampling
  • Vendor management