Sabica Rasheed
Dubai
Summary of Career
1. Self - Motivated, Innovative and competitive professional with 4 years of experience in E-Commerce.
2. Creative and proactive with numerous achievements in strategic business development, digital marketing, and customer trend analysis to drive revenue and brand awareness.
3. I learn quickly, have excellent analytical/project management skills with the ability to plan and execute successful marketing campaigns.
4. Efficient time management and problem resolution while working under pressure.
5. Content writing for push notifications, website as well as the app.
6. Developed engaging, creative, innovative content for regularly scheduled posts on social media platforms.
7. Projecting good communication skills with stakeholders to work on Business development and strategic planning.
8. Training and counseling students for hospitality industry
9. Coordinating with marketing agency for brand development.
10. Excellent customer handling skills
Experience as Commercial Lead
Apricart E-Stores Private Limited
01 August 2020
31 December 2022
Performed competitive pricing analysis using market insights to recommend
pricing tactics and marketing strategies.
• Evaluate the category performance (categories such as oil & Ghee,
household, staples, fashion etc) to develop new ways to optimize sales and
plan campaigns.
• Coordinating with Technical team for User interface and QA.
• Market Research and ensure that entire product catalogue is displayed
accurately on App
• Coordinating with marketing agency for brand development.
• Work on the entire customer experience journey, starting from the app to the
branding (merchandise, uniforms, delivery boxes etc ) to increase customer
satisfaction rate.
• Content writing for push notifications, website as well as the app.
• Reports through google analytics, firebase analytics and social media
analytics.
• Managing business Partnerships and client relationships
• Email Marketing (MailChimp & WIX)
Experience as Social Media & Digital Marketing Manager
Airoso
01 January 2019
31 July 2020
Business development and strategic planning to induct makeup, fashion &
skincare products.
• Developed engaging, creative, innovative content for regularly scheduled
posts on social media platforms.
• Inventory Management to deliver accurate and quality products to the
customers
• Organized BTL activities to promote business
• Experienced using Wix & Shopify
Experience as Part time
Swenta Limited
01 April 2019
15 August 2021
Preparing monthly statements of accounts for their insurance client.
• Basic Accounting
Experience as Visiting faculty
COTHM Karachi
01 February 2019
31 July 2021
Taught Students of graduate diploma in hotel management
• Lectures for business communication & Hospitality Today
• Training and counseling students for hospitality industry
• Represent the COTHM at exhibitions and recruitment events
Experience as Volunteer
World Trade Center
02 November 2017
07 November 2017
Worked for Dubai World Trade Center in food andbeverage department as a
supervisor of Neux chalet.
• Supervising hi-tea and lunches
Experience as Intern
The Palace Downtown Dubai
10 March 2017
30 September 2017
Front office- 4 months (Front desk, operators, group coordinator, guest
relation and concierge)
• Housekeeping, Food and beverage Service, and kitchen- 2 months
Experience as Intern
Crowne Plaza Hotel Abu Dhabi
21 November 2017
24 November 2017
Worked for IHG– Crown Plaza Hotel, Abu Dhabi in the Kitchen Department pastry kitchen also I got an opportunity to assist in pre- preparation of food as
well as setting up Friday brunch.
• Organized and maintain the lunch buffet.
Other 31 July 2014
O'Level from The Oxford school Dubai.Bachelor 31 July 2018
Bsc. Hotel Management from Amity University Dubai.