Experience as SENIOR OPERATION ASSISTANT

• Employer

• From

  01 April 2003

• To

  31 January 2005

• Detail

   Compiled, copied, sorted, and filed records of office activities, media and marketing activities.
   Monitored, checked faults in advertisings, and related problems and make daily report Monitor the whole
  transmission.
   Brand Tracking, Ad Tests, Media Research and Television Ratings, Market Research.
   Reviewed files, records, and other documents to obtain information to respond to requests.
   Persuaded clients to provide certain products preferential treatment in a competitive marketplace.
   Participated in building corporate brands, creating markets, and developing public relations.
   Collected data on customer preferences and buying habits.
   Coordinated and managed promotional and special events.

Experience as RESEARCHER

• Employer

  Geo TV Network

• From

  01 February 2005

• To

  31 July 2007

• Detail

  Research of Media Information and Research Division (MIRD) is to provide qualitative, competitive, unbiased and timely research solutions to internal customers’ research needs regarding particular program content and broadcast content.
  Core Responsibilities:
   Coordinated and managed international communications, print production and Web site strategies.
   Research in Media, Adtrak, Monitoring of Media or satellite channels of all over world and reporting
   Market Research and Client Services.
   Monitoring of local and International TV channels.
   FPC designing and analysis, data presentation.
   Focus monitoring reports, Random monitoring reports, Programming details reports
   Competitive programs of Pakistani and Indian channels, New programs sample (CD, DVD or VHS)
   Internet research, FPC (Fix Point Chart) reports.
  Achievements:
  Successfully conducted the media research projects on following Channels: Research consists on Program classification (Genre Wise), Weekdays & Weekends strategy, Time slot strategy, News and Non News programs strategy, and entertainment programs, Channel’s split etc. PTV, PTV World, AAJ, HUM, ARY Digital, ARY One World, AAJ Tak, Star News, Headlines Today, NDTV 24X7, Time Now, India TV, Star Plus, Sony, Zee TV, Sahara One, Zoom, Star One, BBC, CNN, FOX, Al-Jazeera English, Dawn News.
  Other Research / Projects:
   Research on British elections 2005 for GEO UK, Developed the website on British elections 2005, Graphics grabbing of 08 foreign news channels, Research on Hijab for SP II, Focus monitoring report on Nazar (Meera Movie) Telethon on AAJ TV, Research on status of Asians and Muslim in UK.
   Detailed research on Broadcasting in Canada, Research on worldwide famous dictionaries including Urdu words
  as an English world.

Experience as RESEARCH ANALYST

• Employer

  Geo TV Network

• From

  01 August 2007

• To

  31 August 2013

• Detail

   Managed information technology MIS portals with daily activities of the office including media research,
  program and FPC management, data utilization for planning and content department.
  3 / 4
   Provided data and content comparative reports (synopsis, cast, production house and edits comparatives).
   Provided ratings and figures from market side, ratings comparison with slot wise, content wise.
   Prepared competitive channels presentations.
   Performed analysis program and genre rating of competitors of local and Indian channels.
   Content requisition planning (drama/non-drama, format shows, news, current affairs).
   FPC planning, competitors FPC analysis, promotions planning and monitoring.
   Worked on web-based software (cfpcm, fpcm, pwp, khoj).
   Managed database of FPCs guests, topics etc. Integrated services (SMS ticker) operating on different events
  like; Ramadan, Valentine’s day, Mothers’ day, Fathers’ day, Women day, etc.
   Ensured quality control standards were maintained. FPC planning to ease the comprehension of FPC for viewers.
   Coordinated the implementation and integration of multiple operations support systems.
   Combined the content analysis report from content management with ratings analysis and presenting the final
  Analysis of all programs.
   Provided troubleshooting and monitored reports concerns.

Experience as SENIOR MIS OFFICER

• Employer

  Geo TV Network

• From

  01 September 2013

• To

  30 November 2014

• Detail

   Managed MIS portals.
   Drew database reports for management.
   Worked on BI publisher, reports for news, programming and application.
   Worked on JDE E1 (Enterprise One), One View Reporting.
   Developed personalized marketing campaigns.
   Grew and nurtured network of colleagues, former clients, and business associates.
   Kept a lot of factors in mind while compile and make a new report and complying with insurance, regulator’s
  Guidelines, and basic requirements.
   Monitored projects, relationships and generated leads through web based software.

Experience as SENIOR ASSOCIATE PRODUCER (NEWS)

• Employer

• From

  01 December 2014

• To

  31 December 2015

• Detail

   Checked and managed all News and Headlines from NEURON Software.
   Worked on BI publisher, reports for news, programming and application.
   Checked quality of all packages from out-station and in-house.
   Checked the packages for Templates, Scripts, Graphics and Footages.
   Checked, managed, and treated all OCVOs and Voice over.
   Coordinated and managed Pakistan/World/OSRs/ASSIGNMENTs Desks.
   Checked live feeds, breaking news, Sots.
   Checked all FTP folders, TNN and CNN footages and News Packages.
   Monitored projects.
   Built relationships and generated leads through web based software.
   Developed information packages, advanced preparation of montages, collect music.
   Developed market value analysis, research & rating analysis, and marketing reports.
   Developed and maintained effective, productive relationships with other departments and all stake holders.
   Checked and managed the PCR for footage, OCVO or other requirements.

Experience as Associate Manager MIS & IT

• Employer

  Geo TV Network

• From

  01 January 2016

• To

  30 June 2019

• Detail

   Develop and analyze systems to be used by company management and the staff.
   Develop strategies for implementation of software and hardware systems in the organization.
   Look after the maintenance of the computer systems and make sure that all service are working properly.
   Collect necessary specifications for each department and make sure that their requirements are met
   Working on BI publisher, reports for news, programming and application.
   Monitoring of projects.
   Build relationships and generated leads through web based software.
   Develop information packages, market value analysis, research & rating analysis, and marketing reports.

Experience as System/Network Analyst

• Employer

• From

  01 July 2019

• To

  30 April 2020

• Detail

  • Manage, Supervise and Resolve IT Systems Issues
  • Manage, Supervise and Resolve Networks Issues
  • Manage and resolve queries of MIS requests
  • Manage and resolve all Casmex and AMS Issues for customer related queries and problems.
  • Support on call to all branches and resolve issues for installation (printers, EID Card Reader, EID Card Scanner, WPS, blocking and unblocking IDs and etc)
  • Develop and analyze systems to be used by company management and the staff.
  • Develop strategies for implementation of software and hardware systems in the organization.
  • Look after the maintenance of the computer systems and make sure that all service are working properly.
  • Collect necessary specifications for each department and make sure that their requirements are met
  • Working on Casmex and AMS Web Application and generated leads through web based software.
  • Develop and maintain effective, productive relationships with other departments and all stake holders.