Experience as Product Manager

• Employer

  Amarant Pharmaceutical Pvt. Ltd.

• From

  01 December 2018

• To

  31 May 2019

• Detail

   Managing portfolio of 6 brands
   Responsible for launching of nutraceutical brand
   Product knowledge and sales training of sales team
   Developing marketing plans and campaigns
   Planning and execution of promotional activities, coordination with team
   Coordination with creative agencies, designers for product/promo material
   Group wise budget allocation, sales forecasts & analysis
  

Experience as Product Manager

• Employer

  S.J. & G. Fazal Ellahie (Pvt.) Ltd. Karachi-Pakistan

• From

  01 July 2015

• To

  27 April 2018

• Detail

   Product Manager for 2 pharmaceutical brands Otek and Rein portfolio
   Product development and launch for 2 products (pharma & nutraceutical)
   Produced annual marketing plans execution of the promotional activities.
   Close coordination with sales teams
   Market visits throughout Pakistan
  

Experience as Manager Client Services

• Employer

  Mass Advertsing

• From

  03 February 2014

• To

  30 June 2015

• Detail

   Managed key accounts: PSO, Pak Kuwait Investment Co, IBA and Kisan Group
   Coordinate with client brand managers and agency creative teams
   Provided solutions for event management
   Managed advertisement publishing and Press Releases for clients
   Pitching Ad concept and story board generation for clients
  

Experience as Assistant Brand Manager

• Employer

  Pharmevo

• From

  07 December 2011

• To

  31 January 2014

• Detail

   Managed portfolio of 6 pharmaceutical brands
   Develop marketing plans, product launches for 4 products
   Identifying potential target markets & rout to market
   Pricing and placement strategy for brands
   Brand wise budgets allocation, sales forecast and P&L
   Planning /Execution of promotional activities, coordination with sales teams
   Coordination with ad agencies, product packaging & promo material design
   Frequent market visits across Pakistan and gather market intelligence
  
  Campaigns:
   Telsarta: “Performs when needed most” campaign.
   Re-positioning of "FASTESO": "Small Tablet, Big Advantage"
   Idea generation, execution for events including “Fast-Idea” & “Fast-Prep”
  

Experience as Executive Client Services

• Employer

  Mass Advertsing

• From

  02 August 2010

• To

  31 December 2010

• Detail

   Managed Ad agency clients
   Key project: Annual Report 2010" for Pak Kuwait Investment Company.
   Coordinated with creative department & brand managers of various clients
   Organize Events for clients management
   Assist in creative developments and idea generation