Experience as Sales Promotion Officer

• Employer

• From

  30 December 2010

• To

  30 March 2012

• Detail

  • Plan wise visit of farmers and mills for promotion and Procurement of ESel, Multivitamins, ADEK, Prebiotics and feed premixes.
  • Visit Retailers, wholesalers for sales and merchandizing of SKUs in stores
  • Replenishment of stock in warehouse.
  • Delivery of stock at farmers and retailers.
  • Customer relationship management and retention of customers.
  • Develop extra incentive plan for bulk buyers and on cash sales.
  • Manage cash receivables.
  • Recovery of cash.
  

Experience as Assistant Sales Manager

• Employer

  Punjab Beverages Co. Pvt Ltd (Pepsi)

• From

  18 April 2014

• To

  28 February 2018

• Detail

  • Efficiently Managed territory with excellent time management skills to meet plan and goals, contributing to the top line growth.
  • Focus on sales and Marketing in assigned territory.
  • Maintain consistent contact and provide services in retail universe
  • Focus on RoI of distributors.
  • Availability of product line including CSD and NCSD brands.
  • Implement and control schemes and trade offers in markets.
  • Compete competitors with trend analysis, market demands and seasonality effects.
  • Recruit, Motivate and train sales team of 5 Presale Officers and 1 Key Puch Operator.
  • Launched presale system (Thia) in Kamalia and Rajana.
  • Create data of retail universe in GPS enabled HHT, conducted census and make PJPs.
  • Focus on merchandizing indoor and outdoor.
  • Increase sampling based Market share of Key accounts and captives 90%.
  • Manage and inject company assets, ToTs including Visi coolers, chest coolers, counters and cabins in the market.
  • Focus on PTD, MTD and YTD volume.
  • Follow KPI and AOP for growth on volume.

Experience as Territory Sales Manager

• Employer

• From

  10 March 2018

• To

  27 December 2019

• Detail

  • Develop Manage and Handle Distribution Network in assigned territory.
  • Develop Sales Team.
  • BTL activities in assigned territories for Product launching.
  • Responsible for the execution of Sales and Marketing initiatives of Product line.
  • Make sure availability of available SKUs.
  • Monitor pack wise and brand wise repeat sales.
  • Avail and implement POS material.
  • Focus on horizontal and vertical strategy (Numerical & weighted distribution).
  • Merchandising and indoor activities.
  • Communicate and educate distributors and Sales team about company SoPs.
  • Focus on Primary sales by enhancement of secondary sales with good PJPs, coverage and supply.
  • Implement Trade promos and maintain trade incentive.
  • Communicate distributors for smooth working and their ROI.
  • Manage retailers, high volumes, captive and Key Accounts.
  • Follow KPIs.