Smita Upadhyaya
Abu Dhabi
Summary of Career
1. Implementing Annual Event Calendar by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars
2. Running various ATL, BTL and TTL Activities; B2B, Sales
3. Customer Relationship Management
4. Handle Social Media pages by initiating campaigns, generating leads and respond to the queries generated
5. Coordinating with other departments, understanding their requirements and supporting in terms of organizing events, running digital campaigns and BTL
6. Prepare marketing reports by collecting, analyzing, and summarizing data
7. Keep promotional materials ready by coordinating requirements with HO; placing orders and verifying delivery
8. Research competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases
9. Plan meetings and events by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists
10. Accomplish organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments
Experience as Intern-Accounts
03 November 2008
29 May 2009
-Reconcile invoices and identify discrepancies
-Create and update expense reports
-Process reimbursement forms
-Prepare bank deposits
-Enter financial transactions into internal databases
-Check spreadsheets for accuracy
-Maintain digital and physical financial records
-Issue invoices to customers and external partners, as needed
-Review and file payroll documents
-Participate in quarterly and annual audits
Experience as Account Assistant
01 October 2009
31 August 2010
-Reconcile invoices and identify discrepancies
-Create and update expense reports
-Process reimbursement forms
-Prepare bank deposits
-Enter financial transactions into internal databases
-Check spreadsheets for accuracy
-Maintain digital and physical financial records
-Issue invoices to customers and external partners, as needed
-Review and file payroll documents
-Participate in quarterly and annual audits
Experience as Accounting officer (Finance)
01 September 2010
31 January 2012
• Prepared asset, liability, and capital account entries by compiling and analyzing account information. • Documented financial transactions by entering account information. • Recommended financial actions by analyzing accounting options. • Summarized current financial status by collecting information; preparing balance sheet, profit and loss statement, and other reports. • Substantiated financial transactions by auditing documents. • Maintained accounting controls by preparing and recommending policies and procedures. • Guide accounting clerical staff by coordinating activities and answering questions. • Reconciled financial discrepancies by collecting and analyzing account information. • Secured financial information by completing database backups.
• Maintained financial security by following internal controls. • Prepared payments by verifying documentation, and requesting disbursements. • Answered accounting procedure questions by researching and interpreting accounting policy and regulations. • Complied with federal, state, and local financial legal requirements by studying existing and new legislation, enforcing adherence to requirements, and advising management on needed actions. • Prepared special financial reports by collecting, analyzing, and summarizing account information and trends. • Maintained customer confidence and protected operations by keeping financial information confidential. • Maintained professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies. • Accomplished the results by performing the duty. • Contributed to team effort by accomplishing related results as needed
Experience as Administrative Officer
01 April 2013
31 January 2014
-Initiate and implement best and effective practices in administrative functions.
-Lead, direct and mentor administrative staff to achieve maximum output.
-Assist and support sales and marketing teams to maximize revenues.
-Answer and respond to customer inquiries.
-Build customer relationships.
-Assist and support accounts department in financial operations.
-Assist and support processing payroll records.
-Ensure timely completion of financial and other administrative audits.
-Prepare and analyze financial statements for the management team.
-Manage databases and document processes and systems implement.
Experience as Administrative Officer
02 February 2014
31 December 2015
• Responsible for monitoring, reporting analysis of management information to facilitate improved senior management decision-making on different administrative issues • Develop quality assurance policies and routine to support the successful performance of the administration as well as the organization • Provide management guidance and advice on complex administrative issues, including proposals for changes in structures, responsibilities to the ultimate utilization of the available resources • Engage strategically with clients and local service providers at the corporate level with a view to promote the organizational goodwill • Managing the human resources as well as the marketing facilities of the organization • Lead the preparation and implementation of the strategic plan, work program and budget to make sure that they are compatible with work priorities and objectives • Using the available resources in the most effective way • Initiate studies to improve budget reporting systems and cost-effective utilization of program resources • Monitor budgetary allocations through regular reviews; identify deviations from plans and propose corrective measures • Establish a set of sound policies, procedures, standards and tools in order to maintain proper accounting, financial management control • Provide advice and support to colleagues on administration, financial and management information issues and practices • Produce and explain necessary reports for management
Experience as Sales and Marketing Officer
03 January 2016
30 April 2018
• Implementing Annual Event Calendar by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars • Running various ATL, BTL and TTL Activities • Handle Social Media pages by initiating campaigns, generating leads and respond to the queries generated • Coordinating with other departments, understanding their requirements and supporting in terms of organizing events, running digital campaigns and BTL • Prepare marketing reports by collecting, analyzing, and summarizing data • Keep promotional materials ready by coordinating requirements with HO; placing orders and verifying delivery • Research competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases • Plan meetings and events by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists • Accomplish organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments • Travel to the centers situated in and out of Kathmandu valley as and when required by the Supervision • Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities and coordinating with other vendors • Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur • Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation, and promotion
• Involving key stakeholders for product at each stage of the campaign, and reporting results once completed
Experience as HR Officer and Team Member
17 May 2018
27 November 2019
• Recruiting, training and developing staff • Making sure that staff get paid correctly and on time • Pensions and Benefits administration • Approving job descriptions and advertisements • Looking after the health, safety and welfare of all employees • Organising staff training sessions and activities • Monitoring staff performance and attendance
• Advising line managers and other employees on employment law and the employer's own employment policies and procedures • Ensuring candidates have the right to work at the organisation • Negotiating salaries, contracts, working conditions or redundancy packages with staff and representatives. • Preparation of feasibility report • Business plan development • VAT related accounting and reporting • Project proposal development • Tender bidding document preparation • Project evaluation and development • Entrepreneurship development • Payroll development and suggestions
Other 25 December 2007
Diploma Of Business, La Trobe University Sydney Campus, AustraliaBachelor 10 September 2021
ACCA, Studying ACCA