Experience as Sales Supervisor

• Employer

• From

  21 July 2018

• To

  31 December 2019

• Detail

  Sales Supervisor
  1- Vision Foodstuff Trading L.L.C Sharjah, United Arab Emirates. (July, 2018 till to date)
  Responsibilities
  Identify, develop and manage distributor and re-seller relationships to drive sales.
  Seek to increase the distributor network through educating prospective leads on product features and benefits.
  Develop business plans for each market which focus on product, price, promotion and distribution in order to devise realistic sales targets. Conduct joint client visits with distributors to effectively manage key accounts and prospects.
  Ensure that existing accounts are retained whilst also ensuring that new business development is prioritized.
  Bringing key distributors up to speed through extensive training on product range.
  Sales Supervisor
  2- Faisal Al Nusif Trading L.L.C Dubai, United Arab Emirates. (April, 2011 to December, 2017)
  Responsibilities
  Manage all the business relationships with the distributors.
  Sales Plan and Driving Sales & Share – Strategic planning/initiatives management/sales fundamentals results in actionable sales plans with good Return on Investment ensuring that we are set up to deliver targets.
  The development and implementation of effective customer relationship management and annual business plans to maximize category net sales revenue and in store/company category share.
  Execution of the annual promotion plan and marketing activation for key accounts in the UAE.
  Quarterly and Monthly sales targets setting with the distributor on the basis of year JBP (Joint Business Plan).
  To ensure adequate stock levels at all times, following to be implemented initially.
  Obtain rolling forecast from distributor every month & effective market visits.
  Suggest plan for brand building i.e. Outlet Branding, Van Branding etc. ATL & BTL Activities.
  3- Area Sales Executive
  Shell Pakistan Ltd (Lubricant) Distt. Bahawal Nagar, Pakistan. (August, 2009 to March, 2011)
  Responsibilities
  • New Markets Exploration & Long-term Sales Strategy.
  • Continuous Relationship Enhancement with Business Partners.
  • Specially focus on slow moving SKU (MCO, PCMO segment).
  • Promotion and Integrated Marketing Communication development.
  • Screen out Customers based on Pareto principle (80_20 rule).
  • Manage through Territory Managers, the customer & distributor's sales force of all categories/Channels throughout the assigned area.
  
  4- Territory Sales Executive
  Reckitt Benckiser Pakistan Ltd. Multan & D.G Khan Territories. (September, 2007 to August, 2009)
  Responsibilities
  Managing GT, DT (Distributive Trade) & Whole Sale business of Reckitt Benckiser Pakistan Limited in Multan Sales Region.
  • Achieving the secondary sales, availability, and visibility, productivity targets of the assigned territory.
  • To ensure smooth distribution of company’s products in channels wise growth.
  • Analyzing Distributor’s ROI and action plans to improve it on monthly basis with negotiation to distributor.
  • To improve the distributor and company’s business by agreed JBP (Joint Business Plan) and review progress on monthly basis on the basis of set KPIs & to enhance the distributor’s investment in business, monitoring distributor investment control sheet on quarterly basis. Proper monitoring and execution of sales plans to achieve quarterly sales target set for the year.
  • Responsible for the reporting to the management at Region and as well as Head office includes sales analysis and sales related feedback.
  • Working as a bridge between the company and the distributor.
  • To ensure better service to customers and consumers.
  
  5- Marketing Development Officer
  Coca Cola Beverage Pakistan Ltd. Vehari Territory. (January, 2005 to August, 2007)
  Responsibilities
  • Managing the Distributor and market with 17 DSRs team. Right timely filling of market to block space for competitors.
  • Delivering monthly sales target and expanding numeric coverage.
  • Managing Key Accounts.
  • Built two territories from scratch to number one in the area/region.
  • Monitoring distribution operations and assigned sales team on daily basis.
  • Strongly Co-ordinate with the Distributors.
  • Establishing of new Distributor set up Responsible of availability of all brands and sku’s in the market. Keeping in touch with competitor’s activities, sales analysis & identification of growth factors, optimal market coverage & availability up to desired company levels.
  • Responsible for sales forecasting planning and execution within assigned Area, ensuring sales volumes achievements as per company requirements.
  
  6- Sales Representative
  Distributor. Unilever Pakistan Ltd. Burewala Town. (September, 2002 to December, 2004)
  Responsibilities
  • As a front in market available the Unilever products in market. To block the shelves for competitors.
  • To maintain as per outlet potential shipment of stock.
  • To maintain availability and visibility.
  • Manage Stall Activities & Eid Festivals.
  • To Maintain Display standard & Merchandising of all the Unilever brands. (Left to right combination)
  • Sales promotion activities.