Zaffar Basheer
Digital Marketing Specialist
Ajman
Summary of Career
1. Accomplished, a senior digital marketing professional with experience in both the B2B & B2C realms encompassing strategic planning, customer acquisition, sales funnels, digital marketing.
2. Access to a vast premium database of UAE targeted qualified leads segregated as per particular location, nationality, industry, and even behavior.
3. E-Commerce implementation, web analytics, search engine marketing & optimization, social media, P.P.C. campaigns, etc. with the skill set to provide creative, innovative, and forward-thinking leadership focused on achieving improved business performance.
4. Spearheaded the company’s foray into a new eco-friendly market niche and grew sales revenues to $170,000 within a short span of time.
5. Boosted profit margins from 25% to 39% through continuous improvement efforts that removed cost from every point of production – sourcing, packaging, distribution.
6. Assisted in the team effort toward innovation digital multimedia presentation which resulted in Centena Group honored with Dubai’s Top 100 SME Award 2015.
7. Successfully implemented Corporate Marketing / Branding in several high profile Corporate events for product and showroom launch.
8. Integral part of successful Digital Marketing campaigns including Studio 8, Petrixo Oil & Gas, Wasel, Belhasa Industrial Stones, Belhasa Metal Industries, etc.
9. Instrumental in the development of corporate branding & marketing collaterals which resulted in the prestigious MRM Business Excellence Award 2010.
10. Managed successful participation in INTERSEC, a high profile annual exhibition attracting more than 17,000 visitors from more than 50 countries.
Coursework included web application development, solution architecture, web services and server components development, wireframe creation, database design.
Experience as Marketing Executive
Belhasa Group
01 December 2012
31 December 2013
Independently handled entire Branding & Advertising departmental activities with almost nil supervision.
Key Achievements
• Successfully implemented Corporate Marketing / Branding in several high profile
Corporate events for product and showroom launch.
• Integral part of successful Digital Marketing campaigns including Studio 8, Petrixo
Oil & Gas, Wasel, Belhasa Industrial Stones, Belhasa Metal Industries, etc.
Experience as Creative Director / Sr. Graphic Designer
NAFFCO
10 August 2007
08 November 2012
Promoted to manage the entire branding & advertising department.
Key Achievements
• Instrumental in the development of corporate branding & marketing collaterals which resulted in the prestigious MRM Business Excellence Award 2010.
• Liaised with various government entities including Dubai Municipality, Dubai Police Academy, UAE Civil Defence, etc. for various successful high profile brand awareness campaigns, training, events & seminars.
• Managed successful participation in INTERSEC, a high profile annual exhibition attracting more than 17,000 visitors from more than 50 countries.
Matric 01 March 2000
GEMS Education - OOEHS, Dubai, U.A.E. | Up to Grade 12 Higher Secondary School - CBSE SyllabusBachelor 02 April 2003
Bangalore University, India 2000 - 2003 Bachelor of Computer Applications (BCA) Coursework included computer networks, coding, testing, software development, etc.Other 02 November 2006
Niagara College, ON, Canada 2005 - 2006 Computer Interactive Multimedia (Post Graduate Degree) Coursework included digital marketing, brand management, graphic design, 3D animation, on-page SEO, content marketing, advanced web analytics.