Muhammad Danish
Product Manager
Karachi
Summary of Career
1. Lead the development and launch of innovative insurance and investment products
2. Grow business by introducing new products
3. Enhance revenue lines for the business
4. Develop and monitor performance of the relevant sales team
5. Create visually attractive dashboards for the sales team to track performance
6. Enhance customer experience
7. Conduct market research to make better products for the customers
8. Build relationships with stakeholder for smooths operations
9. Create process flows for smooth operation ma
10. Prepare review packs for monthly, quarterly meetings
Experience as Assistant Product Manager
FAYSAL BANK LIMITED
07 March 2016
02 November 2018
• Designed & developed multiple current account & savings account products in line with industry
• Revitalized Business First Current Account and increased the portfolio by PKR 4 billion
• Revitalized Faysal Bank Priority Banking Segment
• Closely monitored deposit product performance on monthly basis
• Designed & launched sales campaign to boost deposit numbers
• Tracked, analyzed, and evaluated sales campaigns, assessing effectiveness and profitability
• Monitored Priority Banking Segment deposit & analyzed the High-Net-Worth product gaps to introduce
differentiated offering
• Prepared business review packs on quarterly basis to work on loss making branches, enhancing
existing products features, products performance, and branch numbers.
• Developed internal communications for branch and customer awareness of products
• Worked closely with marketing teams in designing of product collaterals and ensuring their availability
in branches
• Develop competitor scans of peer banks to effectively monitor pricing of deposit products
Experience as Product Manager
Habibmetropolitan bank
18 February 2020
To date
• Lead the development and launch of innovative insurance and investment products
• Launch Health Insurance Plans for Ultra High Net Worth customers with international coverages
• Launch unique term life, health and savings plan specially designed to cater women segment
• Grow insurance business in bank by 12% to touch PKR 500 million benchmark
• Created a new revenue line by introducing Call Center Health Product & generated PKR 1 million sales
• Build mutually beneficial relationships with Insurance Partners
• Monitor product performance & made recommendations for product improvement based on customer
feedback and market trends to increase sales by 6%
• Conduct market research and analyzed customer data to understand their needs & preferences
• Work closely with cross-functional teams including marketing, sales & operations to ensure swift
product launches and execution
• Create visually attractive dashboards to track product sales performance
• Design & launched campaigns in line with business objective to boost sales
• Provide training and support to sale team to ensure they have necessary knowledge to sell insurance
products effectively and ethically
• Collaboratewithcross-functionalteams(Liability&ConsumerFinance)toprovidevalueaddedservices
• Increase insurance product revenue by 15% to touch PKR 180 million
Master 30 June 2020
Masters of Business Administration with majors in marketingBachelor 30 June 2015
Bachelors of Business Administration with majors in Marketing and Brand