Bejoy Changarath
Corporate , Marketing Communication , PR , Media Relation
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Summary of Career
1. A global leader with over 22 years of experience; possess natural flair for expanding businesses, markets, building brands and generating significant revenue with innovative branding and promotions within Marketing & Administration in Healthcare and Entertainment Industry Across PAN India and Gulf Countries
2. Played pivotal role in Aster DM Healthcare’s growth story in India and Middle East; in the role of Assistant General Manager – PR & Media Relations
3. Strong media relations in Middle East and India by overarching marketing communications plan, building brand awareness by securing positive coverage in trusted media outlets for the organization and profiling for senior management spokes persons Possess expertise in Communication Strategy, Corporate Communications, Public Relations, Crisis Communication, Reputation Management, CSR and Media Relations
4. Led Branding & Marketing activities, Community Connect (Camp Coordination), Media Relations and Call Centre management, Media Planning, Communication & PR Strategy formulation for 4 Hospitals of Aster DM Healthcare in Kerala , India
5. Successfully led revenue drive for 2 leading media houses in India - Malayala Manora Co Ltd and The Mathrubhumi Printing & Publishing Co Ltd in charge of many units in Kerala and managing teams of big size.
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Experience as Manager - Advertising , Radio Solution
The Mathrubhumi Printing & Publishing Company Limited
19 July 2000
05 May 2008
Successfully managed Advertisement revenue for Kochi and Thrissur Stations, responsible for revenue generation from 7 Districts leading team of 10+ members
Selected from core media sales head team of The Mathrubhumi Daily to head the advertisement department for 2 FM stations of newly started FM Radio in Kerala
Recognised as top rated advertisement revenue driver working with more than 5 units of The Mathrubhumi daily handling revenue flow from print, magazines, TV channels and special events
Awarded with frequent promotions recognising the achievements and also given Advertisement department in charge of Thrissur unit within 4 years of joining the organization with responsibility for unit profitability, revenue driving and managing team
Achieved highest record breaking revenue generating unit’s recognition for 3 consecutive years working as the Head of the advertising unit for The Mathrubhumi Thrissur unit
Successfully organized special events for The Mathrubhumi Printing & Publishing Company including Mathrubhumi Film Award Nights, Mathrubhumi Kalolsavam (a cultural extravaganza college students across Kerala State ) and so on
Experience as Manager Marketing
Malayala Manorama Company Private Limited
10 May 2008
10 May 2014
Responsible for Advertisement Revenue Sales from Kerala; headed a team of 20+ competent members for the same
Handled business revenue focussing top media spenders in Kerala and Corporate / National clients with regional offices in Kerala
Bagged the Best Seller of Year 2009 Award in Radio Mango 91.9, Malayala Manorama for demonstrating outstanding performance
Conceptualized and executed many Award Winning on - ground and on – air events / game / audience engagement shows like Radio Mango Nattille Thaaram, Radio Mango RJ Hunt and so on
Experience as Assistant General Manager - Business Development
Aster Medcity Hospital , India
10 May 2014
05 August 2017
Key Result Areas:
Led Branding & Marketing activities, Community Connect (Camp Coordination), Media Relations and Call Centre management, Media Planning, Communication & PR Strategy formulation
Created Branding Opportunities, Liaison with all Media Houses, Advertising Agencies, Outdoor Publicity, Printing Vendors, Event Management Agencies and so on
Handled additional responsibility of managing branding , marketing & communication strategies and media relations for Aster MIMS Hospitals in Kozhikode & Kottakkal (Kerala) and DM WIMS Medical College, Wayanad(Kerala)
Highlights:
Spearheaded Launch Events of Aster Medcity hospital graced by presence of Late Indian President Shri A P J Abdul Kalam with effective marketing and PR campaigns establishing the brand as a leading healthcare institution in South Asia within very short span of time
Deployed to Dubai Corporate Office within 3 years of effective branding and communications in Kerala to lead bigger responsibilities of corporate communications for the group in GCC and India markets
Within 1 year of joining took the responsibility of branding and PR requirements for the rest of the 3 units of Aster DM Healthcare in Kerala apart from Aster Medcity hospital
Experience as Assistant General Manager - PR & Media Relations (Middle East & India )
Aster DM Healthcare
11 August 2017
04 March 2022
Leading Corporate Communication (both internal & external), PR – Media Relations strategy for Aster DM Healthcare in Middle East and India
Managing profiling for top spokesperson of Aster DM Healthcare - Chairman & Managing Director, Deputy Managing Director and CXO’s in GCC and India with Lead interviews in print – channels – online portals, comments placement in industry / healthcare related stories, Panel discussion opportunities in top channels , Op Ed articles in lead dailies and so on in top line media’s in GCC and India
Arranging Speaker and Panel discussion opportunities for Senior Management in key industry conferences / summits / webinars and placing nominations in most recognised award events in GCC and India
Identifying, developing and executing external and internal communication and PR strategy for the organization in 7 countries operated by Aster DM Healthcare
Maintaining strong network of relationship with Editors, Business Reporters, Health journalists and key portfolio handling journalists from all media vehicles in Middle East and India
Managing positive coverage for the Yearly and Quarterly Financial Results announcement with interview opportunities for spokesperson in top business channels, print and online platforms; handling crisis situations effectively and efficiently managing in media for the organization
Supporting for vertical / units in Middle East and India of Aster DM Healthcare with PR strategies, media story placement with highlighting of clinical excellence cases, comments of expert doctors in healthcare stories and profiling of vertical units heads
Formulating fresh content, analysing content performance discovered through extensive research required for press releases, by line articles and keynote presentations
Strategizing publicity and campaign related plans; networking with clients and internal teams on budgets, timelines and objectives in Middle East and India markets
Supervising public relations activities and communications including press releases, social media, company literature, editorial calendars, articles, announcements and media kits
Conducting presentations on PR visibility and effectiveness – region/country specific, competitor analysis, beneficial for stakeholders and team
Anticipating stakeholders' expectations, articulation of CSR policy through CSR communications
Rolling out major PR strategies and opportunities for digital space ensuring maximum SOV and traffic engagement
Bringing out novel audience engagement initiatives including launch of micro sites with relevant and rich content, arranging webinars on relevant topics involving senior management
Master 31 March 1998
MBA - Marketing & HRM