farukh jarar
Sales and marketing
abu dhabi
Summary of Career
Experience as
01 January 2014
01 February 2015
Premier is one of those organizations who quite early spotted the changing dynamics of industry and served as a link between retailers and manufacturers to bring operational excellence. At the time of Premier’s inception there was no such existence of professional national and systematically driven end to end distribution system enabling brands reaching their peak potential.
Designation:
Territory Sales Officer
Duration:
1.5 years
Roles & Responsibilities:
? Responsible for Sales Volume forecasting and achievement.
? Plan sales activities to achieve the sales targets and keep the sales force alive.
? Conduct in market training/coaching with regular Follow up / Work with.
? Deliver volume and revenue target for his territory.
? Effective utilization of promotional budget by distributor and company.
? Managing the team of 8 DSRs and 2 Distribution Executives
? Negotiating sales exclusivity contracts with retail outlets.
? Capability development of distributors and distributor workforce.
? Distribution selection and handling, availability and visibility of all brands.
? Focus on primary and secondary sales as well.
? Effective utilization of subsidies provided to the distributor.
? Ensuring Range availability of our brands in the market.
? Prime rack location identification and maintenance of rack integrity.
? FIFO has to be maintained both at the warehouse and in market.
? Weekly reporting on all KPI’s to the Management.
? Management of all assets including racks etc.
? Key eye on competitors.
Experience as
01 April 2015
15 June 2017
Company:
International Brands Limited (IBL)
Designation:
Territory Sales Executive
Duration:
2 years
IBL is the largest distribution company in Pakistan and it deals in international brands only. Over the last few decades, IBL has developed strong relationships with world-class brands and successfully represented these brands to the thousands of wholesalers and retailers who produce the majority of consumer goods sales in the local markets.
Bachelor 07 April 2016
BBA (sales & marketing)