Shafia
(Job Seeker - Active)
Marketing Manager
karachi
Summary of Career
Experience as Manager Marketing & Fundraising
10 April 2019
To date
• Responsible for Fund Raising activities for the Hospital.
• Maintain database of potential donors and their investment priorities and requirements.
• Enhance the Hospitals’ image and external visibility through an interactive website.
• Organize visits of major donors and prospective business partners to the Hospital.
• Liaise with regulating and other Government agencies for licensing and collaboration in funded health related programs.
• Assign duties to every member of the fundraising staff and periodically review those duties to make sure they are all progressing accordingly.
• Write grants and fundraising proposals to be submitted to the listed/new donors, public and private corporations.
• Pursue efforts to keep the non-profit’s public image positive, which can entail promoting events regularly.
• Evaluate the effectiveness of specific events and advertising campaigns to determine which works should be continued for the hospital
• Attend special events put on by the non-profit organizations, which may include parties or charity events etc., and speak/discuss with guests about the scope and aims of the
• Hospital.
Experience as Assistant Manager Product Development
10 December 2012
23 October 2015
Customer driven development
• Execution of customer driven sampling for UK and France ( total 11 customers/ accounts)
• Initiating, Planning and synchronizing execution of print designs from engraving layouts, strike off printing, color matching, design and effect finalization and final stitching of articles. This is also true for dyed or any other type of sampling.
• Decision making on internal failures or lacking in samples and resolving of internal disputes
• Day to day correspondence with customers regarding development, the resolution of disputes, complaints and sharing of technical information and call outs related to product
• Planning and scheduling of sample stitching department to optimize the daily output, meeting deadlines and maximum utilization of resources.
• Organizing and making arrangements for company booth/stall for international trade fairs like Heimtex , Messe Franfurt & Inter textile , Shanghai
Proactive development
• Effectively collaborating with customers and Yunus designers in developing new ideas. Assisting customers in making product selections based on specifications and requested attributes.
• Making product propositions based on trends of various customers for buy trips.
• Developing understanding and acquired knowledge of the brands and products got involved in research & market analysis.
• Trend forecasting for proactive sample development
ACHIEVEMENTS AT YUNUS:
• Reduced Frequency of color and design comments from customers and achieved 90% approval rate on first sample submitted.
• Dealing with 11 customers and their respective team heads in YUNUS.
• Staying constantly in touch with Yunus designers based in UK and France & working closely with them for various customers.
• I was awarded employee of the quarter award for the sample collection made for buy trip of French customers.
• Representing Yunus in Carrefour buy trip meetings.
• Visited France for comp shop purpose and visited Maison objet, sep 2014
Experience as Deputy Manager Centralized Marking &Packaging Department
Midas Safety
18 July 2016
22 January 2018
• Created strategies for developing and setting up of Centralized marking and packaging department
• Organized and conducted the awareness sessions on various management levels & across the group, explaining the role of newly developed department.
• Outlined work flows; SOP’s for the department and was actively involved in the recruitment process along with HR followed by training of the recruited employees.
• Developed and launched CMP portal in coordination with MSIT for registration of packaging queries.
• Conducted training sessions for group factories on usage of MSIT portals.
• Coordinated with sales team for updating of artworks due to revision in testing and compliance requirements for Europe.
• Acted as a custodian for Midas brand. This involved:
o Coordinating with outsourced agency for packaging designs and brand artworks.
o In house developments of packaging designs for new brands ( Techtion & Valpro) and their products.
o Updated artworks as per requirements related to industry and product or market compliance.
o Updating and Maintaining brand book
o Created an online hub for artwork sharing via One drive
Intermediate 06 April 2004
INTERMEDIATE SCIENCE (In pre-engineering) 2002-2004 Saint Joseph’s College, Karachi Grade secured “A”Bachelor 29 December 2008
BACHELORS OF DESIGN (Textile design Major) Jan 2004- Dec 2008 Visual Studies department, Karachi University CGPA: 3.44Master 07 February 2012
MASTERS OF BUSINESS ADMINISTRATION (Marketing) Spring 2010-Spring 2012 PAF KIET, CGPA: 3.6