Waqas
Insights & Research | Project management
Sharjah
Summary of Career
1. Marketing research/ data & insights experience with strong business acumen
2. Project management with the ability to discover ways to streamline processes which can increase productivity
3. Data Analysis, Database management, customized research in Qualitative and Desk Research for various sectors TELCO, CPG and banking.
4. Designing questionnaires, discussion guide and content analysis, working on final presentation and reporting, client interaction, customer satisfaction, customer effort, NPS and Product testing studies.
5. Strong number-crunching skills / Ability to comprehend and analyze KPIs effectively
6. Hands-on experience across various consumer Insights studies comprising mystery shopping, customer effort and customer satisfaction
7. Adaptable to new changes
8. Questionnaire development (Qualtrics & decipher) /interview guides to meet specific client objectives.
9. Full reporting and analysis (PowerPoint): Interpreting and analyzing multivariate data, drawing insightful conclusions to meet the client’s goals.
10. Owning charting and performing quality checks on final reports for alignment to research requests and accuracy.
Experience as Senior Executive
Nielsen
01 August 2016
18 May 2020
•Total project management from planning, scheduling E2E process within the area of operation with regular monitoring in order to meet the overall target schedule, quality and client expectations of the assigned project ensuring timely and accurate delivery include Database management
•Work across the departments to support organizational goals by promoting inter-departmental communications and teamwork including fieldwork monitoring, kick-off meetings and briefings
•End to end management of quick turnaround Field & Tab studies from questionnaire design to project setup till data delivery
•Hands-on experience across various consumer Insights studies comprising mystery shopping, customer effort and customer satisfaction
•Owning charting and performing quality checks on final reports for alignment to research requests and accuracy.
•Full reporting and analysis (PowerPoint): Interpreting and analyzing multivariate data, drawing insightful conclusions to meet the client’s goals.
•Coordination with all internal stakeholders (Field, Data processing & Programming teams) for timely delivery of the data
•Coordinating between Client and Field team
•Handling the ad-hoc requests from the client for additional analysis in the presentations
•Questionnaire development (Qualtrics & decipher) /interview guides to meet specific client objectives.
Master 09 June 2010
MBA