Experience as Marketing and HR Manager

• Employer

• From

  27 July 2015

• To

  04 July 2018

• Detail

  Marketing Responsibilities:
   Managed all marketing activities related to all three subsidiary divisions and directly reported to the Group CEO.
   Handled all corporate clients (restaurants and bakeries) for the supply of bakery and pastry items and for corporate buffets.
   Established brand identity by promoting and marketing the brands on website & social media platform.
   Prepared and designed seasonal and occasional marketing promotion plans. Evaluated and prepared analysis report for each marketing promotion implemented.
   Engaged in joint promotion marketing programs with external companies
   Prepared & implemented PR programs and print media including both internal and external
  publications.
   Implemented and conducted loyalty programs & promotions to maximize sales
   Directed the graphics/web design department to ensure the promotion tools portray the right
  image of brand
   Reviewed daily sales and cost of each outlet and the restaurant
   Assisted the accounts department for yearly budgeting and future forecasting.
  
  HR Responsibilities:
   Prepared JD’s for each subsidiary divisions
   Complete command over Human Capital Management System Software (HCMS) to maintain
  salary and all HR related records.
   Maintained salary records for each month. Including loans and other deductions.
   Process documentations and prepared reports (training and performance evaluations)
   Handled day to day operations of leave requests, employee records (passport, visas,
  employment card and insurance records.)
   Planned vacation summary along with ticket booking schedule of the entire staff
   Managed all recruitment interviews and shortlisting
   Assisted PRO in new visa processing or cancellation of visa processes, status change and exit
  formalities as per the government law.
   Handled all necessary procedures of NOC, salary certificates and employment agreements.
   Developed and maintained HR strategies aligned with business marketing strategies
   Planned, devised, implemented and ensured each department complies with company legal
  policies, procedures and guidelines.
   Tracked the weekly duty schedule of staff along with the attendance of each subsidiary division.

Experience as Assistant Manager Marketing

• Employer

• From

  01 August 2018

• To

  31 August 2019

• Detail

   Assisted the Manager in planning and supervising the marketing operations.
   Targeted, negotiated and shortlisted new vendors for the supply of raw materials.
   Prepared annual budgets for the marketing campaigns of the corporate clients.
   Designed marketing activities for the corporate clients within the approved budgets.
   Evaluated Sales outcome from the designed campaigns and BTL activities.
   Assisted in the selection and deployment of brand ambassadors for the corporate clients.
   Conducted performance reviews.
   Performed competitor survey and visited stores periodically.
   Prepared promotion briefs and memos to send out to all corporate clients.