Debalina Choudhury
Corporate Sales & Marketing Professional in the Banking & Financial services industry
Abu Dhabi
Summary of Career
1. Accomplished Enterprise Sales & Marketing professional with 9 years of experience of revenue generation, profit-loss management and team management for globally recognized credit rating agencies & Banks.
2. Strong understanding of the financial markets, trading, risk analysis, wealth management and banking solutions besides having noteworthy competitor research and market analysis skills.
3. An articulate, persuasive communicator and a stellar negotiator with solid experience in high-value deal closure
4. Developed high-performing teams, lead them and identified their areas for improvement
5. Spearheaded outbound sales activities along with interacting with the senior management of the corporates
6. Performed under tight deadlines and expert at stakeholder management
7. Promoted services through outbound marketing channels
8. Handled customer objections successfully delivering increased customer satisfaction, improving volume of business, sustaining market share
9. Banking Operations
10. Credit risk analysis
Experience as Sr. Business Development Manager- Corporate Sales
Ceasefire Industries Private Ltd.
09 April 2010
07 December 2010
Key Achievements:
• Awarded with Letter of Appreciation for overachievement of target by 13% in the 2nd quarter (Sales value-23K USD). Picked up the single largest order of 15K USD in June’10
Job Responsibilities:
• Started my career in Ceasefire and was among the first few employees in Mumbai Corporate sales-team.
• Acquired and managed the entire sales cycle starting from prospecting, up until after-sales service
• Worked cross functionally with Production, Logistics, and Accounts Team
• Gathered market intelligence data to formulate customer penetration strategy
Experience as Executive- Marketing
Anchor Electricals (A Panasonic Group Company)
09 December 2010
08 June 2012
• Worked as a member of team of 3 to relaunch Viola and Sistema 44 in Mumbai Real Estate market
• Established contacts with Builders, Architects, Interior Designers, Electrical Consultants and Contractors and increased the number of specification of Anchor switches in Real Estate Projects
• Planned and executed marketing events on national level. Executed participation in trade exhibitions like ELECRAMA 2012 to establish brand-awareness.
• Coordinated with the dealer/distributor and the sales team for a seamless transaction experience
• Provided post-sales support to ensure a committed and partnership-based relationship
Experience as Wealth Relationship Manager
ICICI Bank Ltd.
12 June 2012
25 April 2016
Key Achievements:
• Increased the investments-under-management from 3.3mn. to 8mn. USD (139%)
• Recognized for new client acquisition with AOC of 0.14mn. USD & highest single day transaction (0.3mn.) towards Mutual Fund in 2013
• Recognized as ‘Star Performer’ in Relationship Manager category for getting 29K USD Life insurance cheque value in Sep’15
• Overachieved revenue target by 50% by 2nd quarter of FY 15-16
• Rewarded for outstanding performances throughout my time in ICICI Bank across products
Job Responsibilities:
• Delivered financial planning, advisory, sales and service of entire gamut of banking (Liabilities & Assets) and third party financial products to high net-worth (HNW) clients
• Mobilized additional funds converting ICICI Bank account to the primary account for customers
• Managed the risk & return of the investment portfolio suggesting appropriate selects based on the risk profile. Adept with Macro and Micro economic factors, offered expertise in Mutual Funds, Private Equity, Structured Products, Alternate Investments, Forex, etc.
• Sourced current accounts, business banking products like CC, ODs, term loans, etc.
• Executed 0% customer attrition. Maintained 100% accuracy in resolving service issues within TAT obeying compliance norms
• Worked closely with software like Finacle
Experience as Manager- Collections & Enterprise Sales
09 May 2016
20 December 2017
Key Achievements:
• Collected over 86%(0.3/0.36mn. USD) of surveillance fee and over 75% of New business fees (60/80K USD) in the 1st year of service
• Controlled attrition rate of high value strategic & profitable clients at 8 in FY 2016-17
Job Responsibilities:
• Started with managing debt size of 4bn. USD spread across 350 listed and unlisted companies across industries viz. Real Estate, Microfinance, OEMs, KPOs, etc. and gradually moved to managing debt size of 6bn. USD
• Spearheaded lost-client revival drive and collected bad debts
• Committed to retain existing customers, collect yearly renewal fees and expand customer base
• In addition to closely tracking customers’ credit facility, established revenue channels from non-regulated products like Grading & Research
• Coordinated across functions (Rating Analysts, Marketing, Legal, Finance, etc.) to deliver seamless customer service experience
• Engaged with customers and other stakeholders in industry-update sessions
• Worked persistently towards achieving nil escalation to the higher management and nil high value and strategic customer attrition
• Collected secondary data and worked extensively on those to achieve revenue target
Experience as Regional Manager- Enterprise Sales, Karnataka, India
03 January 2018
31 May 2019
Key Achievements:
• Awarded with CLAP as recognition of achieving 92% on Mandate count and 93% on Revenue target
Job Responsibilities:
• Responsible for the P&L of the Credit Rating division in Karnataka
• Acquired new business entities, at the same time poached from competition
• Formed and mentored a team that handled sales of credit rating service in 30 districts
• Delivered forecasted sales numbers, managed resources under tight budget. Presented summary of team-performance to the top management time to time
• Monitored market intelligence data to formulate strategy
• Effectively networked with CEOs & CFOs of Private, Public and Government Entities, Investors, Bankers and Chartered Accountants
• Accompanied BDOs for key customer meetings to close business
• Ensured quality and on-time-delivery of rating outcome to the client to achieve customer satisfaction
• Undertook data cleansing activity of customer contact details for improved customer reach
• Along with the bank loan and other financial instruments rating, successfully generated revenue from non-regulated products like Issuer Profile
• Represented the company at various marketing events to engage with the stakeholders (Customers, Bankers, Investors, etc.)
Master 15 April 2010
Completed MBA in Marketing from ICFAI Business School, Kolkata, in India with scholarship.Bachelor 15 July 2007
Completed BSc in Zoology with Honors from the University of Calcutta with First Class.