Experience as Sr.Client Services Manager

• Employer

  Contact Plus pvt ltd

• From

  05 May 2006

• To

  31 December 2011

• Detail

  Worked as Client Services Manager on different BTL activations and Promotional campaigns and projects nationwide (Karachi, Lahore, Islamabad) of Unilever Pakistan Ltd
  
   Associated with Strategic and Operational Planning for different Multi National companies (Clients)
   Worked on the evaluation of the briefs shared by clients and recommended on the BTL activations and consumer promotions as per needs of the targeted markets.
   In order to identify the interests and concerns of key groups among the targeted consumers/markets, conducted public opinion and attitude surveys and research based drives in order to suggest and present relevant brand activation strategies to the client.
   Closely coordinated with the research team for the collection of relevant information for the preparation of communications material such as brochures, leaflets and product catalogues in correspondence with the client and stakeholders.
   For consumer awareness and understanding, prepared and delivered brand literature.
   Involved along with the creative department for the development of promotional campaign and worked in close coordination with the execution team for the implementation of the finalized promotional for consumer interactivities and trail of brands.
   Planned and executed different consumer exhibitions, retail activities, and mall activities.
   Arranged interviews for the human resource hired for brand campaigns, consumer activities, and mall activities.
   Planned and executed special events such as Lifestyle exhibitions, new product launches campaigns, re-launches in terms of new packaging of different products and designed promotions for the target consumers.
  
   In order to look after the advertising and sales promotions for the brands of Unilever Pakistan, Tetra Pak Pakistan, Syngenta Pakistan and Shangrila Pakistan, advised the clients the appropriate strategies to create maximum brand awareness and boost sales.
   Initiated and maintained contact report which includes all minutes of the meeting held among the client, agency and the vendors associated with the specific consumer promotion and rotated deadlines among all in order to finish the project or specific brand campaign within the stipulated time frame.
   For successful implementation and execution of the communication strategies, closely coordinated with the creative department and the client for the development of brand promotions, personal selling drives and consumer promotions.
   For better understanding of the impact of the promotions and activities on brand awareness and its affect on the sales of the brand, prepared activation reports and made analysis reports and shared with clients.
   Designed brand presentations as the briefs shared by clients and suggested the best possible strategies for brand experiences, exposure and consumer trail.
   Prepared preparations and pre/post activity analysis in order to understand the errors faced during the activity/campaign and recommended suggestions for further improvement and progress.
  

Experience as Group Brand Manager

• Employer

  Uniferoz

• From

  16 January 2012

• To

  12 December 2022

• Detail

  as Group Brand Manager (Dema-Cosmetics/ Consumer Div)
  Bioderma Laboratorie Dermatologique – France, Alpaya DERMACEUTICALS – Turkey and Saniplast (First Aid Bandage), Saniderm Skin care range are the main brands under my portfolio. Directly reports to the CEO on all brand management campaigns and marketing activities
  
  
   Recently launched the new skin care brand Saniderm. Involved in the R&D, pack designing, printing and development of the brand and the complete range. Developed complete marketing launch plan at 360 degree.
   Evaluate characteristics of products; dema-cosmeceutical creams / fluids and ointments to be promoted and give recommendations on the advertising needs for the products in order to generate brand awareness, trail and build the brand at the top of the mind of the consumers through strong advertisement campaigns for both Bioderma and Saniderm skin care range.
   Gather, research for new product development and new launches of skin care products within the target market and prepare communications material for the brand awareness through different formats of brand literature to educate the consumers and different stakeholders, such as organization, retailers, customers and consumers.
   Coordinate with the research agencies to conduct retail audits and consumers’ attitude surveys to identify the interests and needs of key groups among the target market.
   Develop and implement advertising campaigns appropriate for Digital, Print & Electronic media.
   Heading the Digital dept and finalizing all digital campaigns, communications & PR campaigns.
   Designing and finalizing Electronic and print media campaigns (TV- Radio Advertisement and Hi-end Fashion Magazines and Newspapers). Involves in all brand designing work with the ATL Agency.
   Plan and arrange workshops for staff training and enhancing their skills. Organize monthly, quarterly and annual meetings and present overall impact of brand activities and promotions. Provide suggestion for further development
   Involve in mapping and designing of advertising or sales promotion strategies for establishment of the brands among the traders, retailers, customers and consumers.
   Develop, evaluate and implement communications strategies for the promotion, personnel selling drives, direct marketing campaigns, PR development and publicity of the brand and relevant advertising campaigns designed to inform, employees, customers including the retails and whole-sellers and the consumers.
   Prepare and supervise the preparation of reports which includes sales analysis , brand promotion /campaigns analysis in order to understand the impact of advertisement and promotions band share the presentations with the management.
   Prepare and convey product literatures for the understanding of the brand department, sales team, retailers, customers and consumers and publicity programs and informational materials in the form of product brochures , leaflets, branding material such as wobblers, posters and infomercial to increase awareness of the products; first aid bandages, derma-cosmeceutical products.
   Maintain contact report details shared by ATL and BTL agencies and follow up with them to meet the deadlines of launching the promotional campaigns (print/ electronics advertisement and Brand activities). Act as a company’s representative and answer written and verbal queries of the customers and consumer related to skin care, first aid and products’ efficacy.
   Assist the management during different trade events and exhibitions.
   Involved as a key person on taking International Skin Care Company on board and at the time of contract signage. Developed complete marketing plan, launch strategy, training sessions, heading beauty advisors project nationwide
   Involve in the preparation of brochures and catalogs for company’s detailing and briefing.
   Work in coordination with company’s Regulatory dept for packaging, advertising and promotion standards set as per DRAP and ministry of health. Prepare and provide all necessary material related to packaging and advertising to fulfil requirements of ministry of health and DRAP.
   Coordinate with company’s Human Resource Department for recruitment and hiring of individuals as per the requirement of the brand department.
   Prepare performance evaluation reports of the department’s individuals and subordinates for making their assessment for appraisals.
   Involves with IT department and social media agencies for social media campaigns and upgrading of company’s website.