Mohsin Irfan
Digital Marketing
Dubai
Summary of Career
1. Responsible for ON-Page SEO such as keyword research (Money Generated Keywords).
2. Prepare URL/Website structure on the basis of performed keyword research. Product/Services content optimization that can outperform the competition.
3. Responsible for setting up all sites in Google Search Console and Google Analytics.
4. Working on Technical SEO (Fixing Errors on Google Search console, Optimization Robots Text File, XML Sitemap, Internal Linking, Canonical Tags, checking Site URL Structure, Bread Crumb & Fixing Duplicate Content Issues and all sites' overall bounce rate.
5. Able to perform SEO audit on website and plan the action items to fix the issues accordingly
6. Launch and optimize various Google AdWords’ PPC campaigns & Be involved in keyword selection and audience targeting
7. OFF-Page SEO such as Guest Posting, HARO, Business Listing, Quora/reddit links, broken link building and link reclamation etc.
8. Competitive link building analysis using SEO tools (SEMRush, UberSuggest, Moz, Ahrefs, Majestic) or other backlink analysis tools to devise a link building strategy with White Hat Technique.
9. Research existing content performance, optimize existing content around target keywords.
10. Develop and implement social media marketing strategies that align with client's marketing objectives which support their overall business goals
Master 05 May 2017
I have completed my degree Msc Accounting & Finance in 2017