Experience as Input Operations - Leader (BOQKU)

• Employer

  Nielsen

• From

  01 March 2013

• To

  31 January 2017

• Detail

  ? E2E RES project lead for GCC countries based in UAE Nielsen office including tactical Quantitative research methodologies.
  ? Working with team to develop how clients see our role in their businesses, giving them the insights they need and the confidence that we are the right partners for their needs.
  ? Managing Field team across 5 markets, collectively more than 50 Associates including Field Auditors, Executives, Senior Executives and Field Managers.
  ? Supporting and troubleshooting any hick ups in the project by utilizing past experiecne of managing field work.
  ? Providing assistance to Category Managers in developing category management strategies in companywide perspective.
  ? Preparing Weekly and Monthly reports for the clients as well as internal stakeholders to keep updating them overall projects performances.
  ? Assisting in sales and profitability of assigned category through analysis of performance data.
  ? Working in close conjunction with client service team to enhance Nielsen panel standing beyond ‘traditional data’ service/insight delivery and making Nielsen a critical part of their business
  ? Help develop and enact ongoing account plans to drive incremental revenue.
  ? Meeting clients along with client servicing team to clearify any gaps or challenges highlighted by clients and presenting the project health by keeping each client KPI’s green.
  ? Presenting updates to regional leadership teams and explaining financial performance of the project to keep their confidnce high.
  ? Assisting field work managers as well as operting core team by motivating them and ensuring wheather the field work is done is being followed as per Standard Operating Procedures.
  ? Assisiting design center to prepare Data collection instruction manual (DCIM) for each market by using the field knowledge of GCC retail market.
  ? Providing Cost to finance for each long term or short term and any AdHOC studies to book the cost for each year potential project oppurtinities and getting it approved from senior leadership by justifying each cost factor provided.
  ? Owned revenue responsibility for a significant portfolio of account specifically census and RES/RMS.
  

Experience as Deputy Manager - Client Services

• Employer

• From

  01 March 2018

• To

  31 July 2019

• Detail

  • Key Account Management for PEPSI Co Pakistan Including trade tracker studies / sales route optimizations / price monitoring activities.
  • Developing Business prospects throughout region using various channels.
  • Creating opportunities and pitching potential clients in Trade & Retail Research Sector.
  • Sustaining existing client relationships.
  • Handling all on going E- Census, Retail & Trade Tracker Studies as a Retail & Trade related research Specialist.
  • Implementing Tableau & MS Projects for Data Analysis & Project Plans to systemize and standardized each ongoing Studies.
  • Standard framework and revamped reporting for Trader Studies working on aesthetics and providing maximum insights from the acquired data.
  • Regulate E- Census methodologies by compiling past & Current projects processes & data to make company specialized in Census Solutions.
  • Having Worked in BPI earlier, assisting and working with other Business Units to identify loopholes and gaps in current procedures using BPI tools which helps to improve timelines and costs ultimately leading to better deliverables.
  • Improved and fruitful visual presentations filled with relevant insights for better marketing, consumer retention and product enhancements.
  • Executing self-development and leadership programs as well as exploring new trends and methodologies in market research industries.
  
  ? Business Development & Client Relationships - On ground management for delivery of the contracted service with respect to quality, speed, volume and breadth of data and the servicing they are entitled to. Handling workload issues and keep lines of communication with client open and communicate upwards. Building new channels by pitching high profile clients and identifying their needs to let them cope complex decision makings by providing them comprehensive research solutions currently offered by Markematics. Business Development is adidiontal resposibility with set targets for each quarter by using different means of marketing from On Site Stand Up presentations to digital marketing , cold calls and more. Also owning a sole resoposibilty for post census data selling, by using past knowledge and postive outcomes and concrete decision making from client’s end.
  ? Key Account Handling - Understanding the client’s ways of working and ensure delivery of information and their experience of our servicing meeting those requirements. Responsible for managing own day-to-day workload on the area of the business enterperise have responsibility for, through the timely and accurate completion of ad-hoc requests and project briefs. Key account management of existing clients by setting up sessions fortnightly and identifying key areas to magnify loop holes in the operations and directing them to mititgate the issue through results of the study being carried out on monthly basis. In
  ? Analysis & Insight – production & interpretation of analysis with a focus on finding patterns in the data highlighting key priorities and making recommendations. Discuss briefs with clients challenging where appropriate to make sure requests have been properly thought through and offering advice on how best to tackle issues. Over and above helping clients for their AOP tenure by analysing YTD and Quarterly data trends and suggesting them the action items through exclusive insight story to have productive outcomes for the clients.
  ? Project Managmement
  Project Ownership from Initial birefings to project wrap up including discussion guides , Questionaire design and engaging all stakeholders for detailed project plan with key markers and task owners . Using management accounting techniques to build convincing and activity based costings for realistic price of research studies. Ensuring all SOPs are being carried out and operations are perfectly executed.
  ? Corporate Training & Sales Coach
  With obessions of becoming ultimate corporate sales coach laying down foundation for short program related to employee trainings and developent working with HR and identifiying top career oriented talents with growth mindset and working on talent development to utilize their skill set and doubling sales figures of the company.